Bachelor's Degree in Made in Italy, Food and Hospitality (MICO)

• because tourism, gastronomy, and hospitality are driving sectors in the Italian economy and there is an increasing demand for higher levels of education and professional qualification in these fields
• because Italy is renowned worldwide for its typical products, its cuisine, its landscapes, and the network of its hospitality facilities
• because the programme offers cultural training to promote Made in Italy globally
• because this course was created through a partnership with Confcommercio and Coldiretti, and thus with the professional world and companies operating in the sector, ensuring access to quality internships and traineeships and, upon graduation, greater employment opportunities
• because the programme includes numerous activities (seminars, field trips, workshops) that bridge theoretical knowledge with the world of food and tourism
• because, thanks to the education acquired, MICO graduates can either enter the workforce or continue their studies by enrolling in a master's degree or postgraduate courses to specialise in various areas related to tourism and food, according to their interests and preferences (economics, law, communication, humanities, neuromarketing, health, etc.)

The programme ensures the acquisition of the following knowledge and skills:

• a sound knowledge of the culture and history of Made in Italy
• a solid foundation in core disciplines such as economics, geography, and psychology as applied to tourism, food, and hospitality
• theoretical, methodological, and technical knowledge required to analyse food production systems, gastronomy, and hospitality
• adequate knowledge and skills in marketing and communication to analyse and manage operational tools for disseminating and promoting products, sectors, and cultures related to food and tourism
• the necessary tools for conducting market analysis within tourism and Made in Italy production sectors
• basic knowledge for managing Made in Italy businesses
• a broad and diverse understanding of agro-food production systems and gastronomic sciences
• competence in the area of certified food productions

Graduates will be able to work in the import-export sector for products made in Italy, as well as in companies operating in the tourism, agri-food, and hospitality industries, with roles involving management, marketing, promotion, and communication.

Main professional profiles:

• specialist in the international marketing of goods and services produced in Italy
• public relations, marketing, and sales manager in companies connected to tourism, food, and hospitality
• content creator specializing in topics related to Made in Italy, food and wine, and cultural promotion
• officer in public or private offices engaged in promoting Italy and the Made in Italy brand

Students can check their study plans to see which courses are mandatory, optional, or elective.