Bachelor’s Degree in Made in Italy, Food and Hospitality (MICO)

• because tourism, gastronomy, and hospitality are key drivers of the Italian economy, and there is now a growing demand for advanced education and professional qualifications in these sectors
• because Italy is renowned worldwide for its typical products, cuisine, landscapes, and its extensive network of hospitality structures
• because this degree provides the cultural foundation to promote Made in Italy globally
• because the program was developed in partnership with Confcommercio and Coldiretti, in collaboration with the industry and companies operating in the sector, ensuring high-quality internships and placements and, upon graduation, greater employment opportunities
• because throughout the program, you will participate in a wide range of activities (seminars, field trips, workshops) that bridge the gap between theoretical knowledge and the food and tourism industries
• because, thanks to the skills acquired, MICO graduates will be able either to enter the job market right away or to continue their studies by enrolling in master's degrees or postgraduate courses to specialize in various areas related to tourism and food, according to their interests (economics, law, communication, humanities, neuromarketing, health, etc.)

The programme is designed for students to acquire the following knowledge and skills:

• an adequate understanding of the culture and history of Made in Italy
• a solid foundation in basic disciplines such as economics, geography, and psychology as they apply to tourism, food, and hospitality
• basic theoretical, methodological, and technical knowledge to analyse production systems in food, wine and gastronomy, and hospitality
• strong knowledge and skills in marketing and communication, enabling the analysis and management of tools and strategies for the dissemination and promotion of food, tourism products, sectors, and cultures
• the necessary tools to conduct market analysis within tourism and Made in Italy-related industries
• basic knowledge for managing companies within the Made in Italy sector
• broad and diverse knowledge of agro-food production systems and gastronomic sciences
• competencies relating to certified food production

Graduates will be qualified to work in the field of import-export of Made in Italy products, and may also be employed by companies operating in the tourism, agri-food, and hospitality sectors, managing activities related to administration, marketing, promotion, and communication.

Main professional profiles:

• specialist in the export and commercialization of Italian-made goods and services
• public relations, marketing, and trade manager in companies operating in tourism, food, or hospitality sectors
• content creator specializing in topics related to Made in Italy, food and wine, and cultural promotion
• officer in public or private offices engaged in the promotion of Italy and Made in Italy products

Students can check their study plan to see which courses are mandatory, optional, or elective.