The Bachelor's degree programme in International and Advertising Communication (ComIP), offered by the Department of International Human and Social Sciences, addresses the latest needs of the job market by training communication professionals with strong communicative, digital, and language skills. Graduates will be prepared to work in advertising, corporate communication, non-profit and institutional communication, within organisations operating at both national and international levels.
The programme is divided into two tracks:
- the International Communication track (COMIP-I) provides graduates with expertise in the strategies and techniques used by international entities and organisations in the public, private, and non-profit sectors. Alongside core courses common to both tracks, dedicated modules cover legal and political studies, multicultural society, and the use of digital technologies
- the Advertising Communication track (COMIP-P) focuses on corporate communication, marketing, and social and advertising communication. Key modules are in the areas of language, semiotics, business and economics, and digital communication
Course Information
- acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
- gain an in-depth understanding of the psychological, psycho-social, and sociological dynamics of communication
- develop knowledge of mass communication systems and digital communication
- acquire skills for designing and developing communication plans
- develop advanced abilities in managing internal and external communication flows
- develop expertise in the strategic use of the Italian language, with particular focus on writing promotional and advertising texts to be disseminated through various communication channels and environments, both digital and non-digital
- achieve an in-depth knowledge of two European Union languages and their sector-specific communication contexts
- develop specific IT skills, with particular emphasis on information technologies
- acquire skills aimed at intercultural communication
The programme trains communication professionals who may pursue careers in press offices and public relations offices, research institutes for public opinion and market surveys, publishing companies and news media agencies, radio and television broadcasters, web service agencies, local authorities, foundations, political parties, trade unions and associations, at both national and transnational levels.
The skills acquired also provide graduates with the opportunity to launch independent entrepreneurial ventures.
More specifically, the International Communication track prepares graduates to take on roles in:
- international cooperation organizations
- citizenship offices and services supporting multicultural integration
- organizations operating internationally in the field of cultural relations
- publishing companies or editorial departments of international organizations/institutions
- international institutions and organizations dedicated to the promotion and development of analogue and digital communication media
The Advertising Communication track instead focuses on preparing highly qualified professionals for roles in:
- advertising agencies (art director, copywriter, media planner)
- marketing and communication consultancy agencies
- event organization agencies
- companies operating in international markets
- digital communication agencies and community management services
- publishing companies
| SSD | Courses | ComIP-I | ComIP-P |
|---|---|---|---|
| First year | ECTS | ECTS | |
| HIST-03/A | Contemporary History | 9 | 9 |
| GLOT-01/A | Linguistics and Pragmatics of Communication | 9 | 9 |
| GIUR-01/A | Private Law of Information and Communication | 9 | 9 |
| GSPS-05/A | General Sociology | 6 | 6 |
| ANGL-01/C | Professional English | 9 | 9 |
| LICO-01/A | Contemporary Italian Literature | - | 6 |
| ECON-07/A | Business Economics and Management | - | 6 |
| GSPS-03/A | History of Political Language | 6 | - |
| GSPS-02/A | Comparative Politics | 9 | - |
| IT Laboratory | 3 | 3 | |
| Elective courses | - | 3 | |
| Total Year 1 | 60 | 60 | |
| Second year | |||
| LIFI-01/A | Italian for Communication | 6 | 6 |
| GSPS-06/A | Sociology of Media | 9 | 9 |
| GLOT-01/A | Language and Society | 9 | 9 |
| PEMM-01/B | Languages and Techniques of Digital Media (9 ECTS) + Social Media Management Laboratory (3 ECTS) | 12 | 12 |
| GSPS-05/A | Methodology and Techniques for Social Research | 6 | 6 |
| PSIC-01/A | Psychology of Communication | 9 | 9 |
| ECON-07/A | Marketing | - | 9 |
CEAR-01/B | One optional exam among: Digital Mapping of Social and Environmental Phenomena | 6 | - |
| Elective courses | 3 | - | |
| Total Year 2 | 60 | 60 | |
| Third year | |||
| COMP-01/A | Semiotics of Communication | 6 | 6 |
| SPAN-01/C | Spanish Language and Culture | 9 | 9 |
PHIL-04/B | One optional exam among: Information Architecture and User Experience Design | - | 6 |
| PEMM-01/B | Filmmaking and Gamification | - | 6 |
CEAR-08/D | One optional exam among: Visual Communication | - | 9 |
GSPS-06/A | One optional exam among: Political Communication in Multicultural Society | 6 | - |
| GSPS-02/A | International Relations | 6 | - |
GSPS-01/A | One optional exam among: Theories of Citizenship | 6 | - |
| Journalism Writing Workshop | 3 | - | |
| Italian for Communication Workshop | 3 | 3 | |
| Elective courses | 9 | 9 | |
| Internship | 6 | 6 | |
| Final assessment | 6 | 6 | |
| Total Year 3 | 60 | 60 |
Students can check their study plans to see which courses are compulsory, optional, or elective.
First semester
Business Economics and Management - Prof. Mauro Bernacchi
IT Laboratory - Prof. Valentino Santucci
Linguistics and Pragmatics of Communication - Prof. Alejandro Ernesto Marcaccio
General Sociology - Prof. Maria Dentale
Contemporary History - Prof. Valerio De Cesaris
Second semester
Private Law of Information and Communication - Prof. Alberto Azara
Professional English - Prof. Renato Tomei - Dr. Loredana Fabbri
Contemporary Italian Literature - Prof. Siriana Sgavicchia
Comparative Politics - Prof. Emidio Diodato
History of Political Discourse - Prof. Salvatore Cingari
First semester
Comparative Fundamental Rights - Prof. Francesco Duranti
Italian for Communication - Prof. Marcaccio Alejandro Ernesto
Methodology and Techniques for Social Research - Prof. Stefania Tusini
Psychology of Communication - Prof. Marco Filardi
Media Sociology - Prof. Rolando Marini
Second semester
Language and Society - Prof. Stefania Scaglione
Languages and Techniques of Digital Media and Social Media Management Workshop - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Giacomo Nencioni
Marketing - Prof. Giancarlo Scozzese
First Semester
Contemporary Art, Cultural Innovation and Digital Technologies - Prof. Michele Dantini - Prof. Cristina Galassi
Visual Communication - Prof. Giuliana Scotto
Italian for Communication Workshop - Prof. Roberto Vetrugno
Journalism Writing Workshop - Prof. Daniele Morini
International Marketing - Prof. Giancarlo Scozzese
International Relations - Prof. Carlo Belli
Semiotics of Communication - Prof. Toni Marino
Sociology of Migration - Prof. Stefania Tusini
Theories of Citizenship - Prof. Alessandro Simoncini
Second Semester
Information Architecture and User Experience Design - Prof. Salvatore Paone
International Communication and Negotiation Techniques - Prof. Cecilia Emma Sottilotta
Filmmaking and Gamification - Prof. Federico Umberto Giordano
English Language Workshop - Dr. Bridget Clare Collins
Spanish Language and Culture - Prof. Giovanna Scocozza
The syllabi from previous academic years are available in the archive.
The course as told by our faculty and students
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Notices
Media Sociology - COMIP II - Prof. Marini - postponed start of classes
Classes will begin on 5 October 2026
Publication of First Semester Timetables, Academic Year 2026-2027
The first semester schedules are available online.