The Bachelor's degree programme in International and Advertising Communication (ComIP) meets the current demands of the labour market by training communication professionals with skills in communication, digital technologies, and languages, suitable for careers in advertising, corporate communication, nonprofit and institutional communication, within organisations operating at both national and international levels.
The programme is structured into two tracks:
- the International Communication track (COMIP-I) equips graduates with expertise in the strategies and techniques used in international communication across public, private, and nonprofit organisations. In addition to core subjects common to both tracks, the curriculum includes courses in law and political science, with a focus on multicultural societies and the use of digital technologies.
- the Advertising Communication track (COMIP-P) develops competences in corporate communication, marketing, social communication, and advertising. The key courses belong to the fields of languages, semiotics, business and economics, and digital communication.
Course information
- acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
- deepen understanding of the psychological, psycho-social, and sociological dynamics of communication
- develop knowledge regarding mass communication systems and digital communication
- acquire skills related to the design and development of communication plans
- develop advanced abilities in managing internal and external communication flows
- develop expertise in the strategic use of the Italian language, with particular attention to the drafting of promotional and advertising texts for dissemination through various types of media and communication environments, both digital and traditional
- gain in-depth knowledge of two European Union languages and their specialized communication registers
- develop specific IT skills, with particular reference to information technologies
- acquire competencies aimed at intercultural communication
The programme trains communication professionals who may work in press offices and public relations offices, market and opinion research institutes, publishing companies and news organisations, radio and television broadcasters, web service agencies, local authorities, foundations, political parties, trade unions, and associations, both nationally and internationally.
The skills acquired also provide the foundation for starting independent entrepreneurial initiatives.
More specifically, the International Communication track opens up career opportunities in:
- international cooperation agencies
- citizenship offices and services supporting multicultural integration
- organisations working internationally in the field of cultural relations
- publishing companies or publishing sectors within international organisations/institutions
- international institutions and organisations promoting the development of analogue and digital media
The Advertising Communication track is oriented towards training high-level professionals for positions in:
- advertising agencies (art director, copywriter, media planner)
- marketing and communication consultancy agencies
- event planning agencies
- companies targeting international markets
- digital communication agencies and community management services
- publishing companies
| SSD | Courses | ComIP-I | ComIP-P |
|---|---|---|---|
| First Year | ECTS | ECTS | |
| HIST-03/A | Contemporary History | 9 | 9 |
| GLOT-01/A | Linguistics and Pragmatics of Communication | 9 | 9 |
| GIUR-01/A | Private Law in Information and Communication | 9 | 9 |
| GSPS-05/A | General Sociology | 6 | 6 |
| ANGL-01/C | Professional English | 9 | 9 |
| LICO-01/A | Contemporary Italian Literature | - | 6 |
| ECON-07/A | Business Economics and Management | - | 6 |
| GSPS-03/A | History of Political Language | 6 | - |
| GSPS-02/A | Comparative Politics | 9 | - |
| Computer Lab | 3 | 3 | |
| Elective Courses | - | 3 | |
| Total First Year | 60 | 60 | |
| Second Year | |||
| LIFI-01/A | Italian for Communication | 6 | 6 |
| GSPS-06/A | Sociology of Media | 9 | 9 |
| GLOT-01/A | Language and Society | 9 | 9 |
| PEMM-01/B | Digital Media Languages and Techniques (9 ECTS) + Social Media Management Lab (3 ECTS) | 12 | 12 |
| GSPS-05/A | Methodology and Techniques for Social Research | 6 | 6 |
| PSIC-01/A | Psychology of Communication | 9 | 9 |
| ECON-07/A | Marketing | - | 9 |
CEAR-01/B | Choose one of the following: Digital Mapping of Social and Environmental Phenomena | 6 | - |
| Elective Courses | 3 | - | |
| Total Second Year | 60 | 60 | |
| Third Year | |||
| COMP-01/A | Semiotics of Communication | 6 | 6 |
| SPAN-01/C | Spanish Language and Culture | 9 | 9 |
PHIL-04/B | Choose one of the following: Information Architecture and User Experience Design | - | 6 |
| PEMM-01/B | Filmmaking and Gamification | - | 6 |
CEAR-08/D | Choose one of the following: Visual Communication | - | 9 |
GSPS-06/A | Choose one of the following: Political Communication in Multicultural Society | 6 | - |
| GSPS-02/A | International Relations | 6 | - |
GSPS-01/A | Choose one of the following: Theories of Citizenship | 6 | - |
| Journalism Writing Lab | 3 | - | |
| Italian for Communication Lab | 3 | 3 | |
| Elective Courses | 9 | 9 | |
| Internship | 6 | 6 | |
| Final Exam | 6 | 6 | |
| Total Third Year | 60 | 60 |
Students can check their study plans to see which courses are compulsory, optional, or elective.
First semester
Economics and Business Management - Prof. Mauro Bernacchi
Computer Lab - Prof. Valentino Santucci
Linguistics and Pragmatics of Communication - Prof. Alejandro Ernesto Marcaccio
General Sociology - Prof. Maria Dentale
Contemporary History - Prof. Valerio De Cesaris
Second semester
Private Law of Information and Communication - Prof. Alberto Azara
Professional English - Prof. Renato Tomei - Dr. Loredana Fabbri
Contemporary Italian Literature - Prof. Siriana Sgavicchia
Comparative Politics - Prof. Emidio Diodato
History of Political Language - Prof. Salvatore Cingari
First Semester
Comparative Fundamental Rights - Prof. Francesco Duranti
Italian for Communication - Prof. Marcaccio Alejandro Ernesto
Methodology and Techniques for Social Research - Prof. Stefania Tusini
Communication Psychology - Prof. Marco Filardi
Media Sociology - Prof. Rolando Marini
Second Semester
Language and Society - Prof. Stefania Scaglione
Digital Media Languages and Techniques and Social Media Management Lab - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Giacomo Nencioni
Marketing - Prof. Giancarlo Scozzese
First semester
Contemporary Art, Cultural Innovation and Digital Technologies - Prof. Michele Dantini - Prof. Cristina Galassi
Visual Communication - Prof. Giuliana Scotto
Italian Language Laboratory for Communication - Prof. Roberto Vetrugno
Journalistic Writing Workshop - Prof. Daniele Morini
International Marketing - Prof. Giancarlo Scozzese
International Relations - Prof. Carlo Belli
Semiotics of Communication - Prof. Toni Marino
Sociology of Migration - Prof. Stefania Tusini
Theories of Citizenship - Prof. Alessandro Simoncini
Second semester
Information Architecture and User Experience Design - Prof. Salvatore Paone
International Communication and Negotiation Techniques - Prof. Cecilia Emma Sottilotta
Filmmaking and Gamification - Prof. Federico Umberto Giordano
English Language Laboratory - Dr. Bridget Clare Collins
Spanish Language and Culture - Prof. Giovanna Scocozza
The syllabi from previous academic years are available in the archive.
To enroll in the Bachelor’s Degree Programme in International and Advertising Communication (COMIP), applicants must hold an upper secondary school diploma or a foreign qualification recognized as valid for admission to university studies. In addition, as required by Ministerial Decree 270/2004, a compulsory non-selective interview is conducted upon admission to assess the applicant’s academic preparedness.
The interview will cover topics in general culture and, in particular, will assess the ability to comprehend texts related to the humanities and social sciences, including those in English.
If the interview reveals learning gaps that may hinder successful progress in the degree programme, the student will be required to undertake remedial activities under the guidance of a tutor designated by the examining committee at the conclusion of the interview. The fulfillment of remedial requirements will be verified and certified by a committee appointed by the Degree Programme Board.
For further information, please refer to the admission announcement for the programme, included in the Course Catalogue.
Except in cases of exemption, visa-seeking international students are required to have Italian language proficiency at level B2 of the CEFR.
The course as described by our faculty and students
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Notices
Publication of timetables for the 2026-2027 academic year, first semester
Please note that the timetable for the first semester has been published