Master’s Degree in Advertising Communication, Storytelling and Visual Culture (ComPSI)

• develop in-depth knowledge in linguistic-semiotic and sociological fields, essential for mastering communication techniques, with particular focus on advertising copywriting
• acquire skills in the conception and production of audiovisual and digital products in the fields of advertising and corporate communication
• gain specific competencies in the design and development of communication plans
• develop both theoretical and technical understanding of various communication media
• acquire tools for psychosocial, qualitative, and quantitative analysis to monitor and evaluate communication products
• achieve proficiency in two European Union languages and their respective professional communication registers
• develop skills in the promotion, management, and use of information and communication technologies

Graduates will be qualified to hold positions of responsibility in the field of communication within public, private, and non-profit organizations, both in Italy and internationally; in communication and advertising agencies, press offices and public relations departments, publishing and multimedia companies, media centers, and television and film production companies. Additional career opportunities include editorial teams of radio, television, and online media, daily newspapers and periodicals, and news agencies.

The programme prepares for specific professional roles:

• Art director, copywriter, account manager, media planner
• Communication and marketing manager
• Designer of audiovisual and multimedia products
• Press officer
• Webmaster, web designer, web content manager
• Operator and manager of news management and media relations strategies

The Master’s Degree in Advertising Communication, Storytelling and Corporate Culture (LM92 - Communication Theory) qualifies graduates to access the new teaching class A-65 Theory and Techniques of Communication. This subject may be taught in the final two years of Technical Institutes, Technological Sector, specializing in Graphics and Communication.

To be eligible for the teaching class, second-year students must include the exam in International Journalism Sociology by Prof. Rolando Marini (SPS/08), part of the RICS Master’s Degree Programme, in their study plans.

* The 9 ECTS assigned for foreign language courses include 3 ECTS taught by mother tongue instructors.
** Elective learning activities are independently chosen by students among Bachelor’s degree courses offered by the University. Furthermore, the programme recommends the options listed above as they are considered consistent with the course content and learning objectives of the degree programme.

Students can check their study plans to see which courses are compulsory, optional, or elective.

To enroll in the Master's Degree Programme in Advertising Communication, Storytelling, and Image Culture, students must hold a Bachelor's degree or three-year university diploma, or another qualification obtained abroad and recognized as suitable. Additionally, to register for the programme, students must:

• meet the required curricular prerequisites
• pass an entrance interview. Candidates may sit for the interview provided they meet the curricular prerequisites.

Curricular Prerequisites

Enrollment in the Master's Degree Programme in Advertising Communication, Storytelling, and Image Culture is contingent upon possession of a Bachelor's degree or its equivalent in the classes L5, L-10, L-11, L12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or the achievement of curricular requirements totaling 60 ECTS credits in the following Scientific Disciplinary Sectors (SSD):

Any additional credits earned beyond the 180 required for the Bachelor's degree may be counted, provided they were gained in courses related to the areas and sectors listed above. Likewise, relevant language and/or IT certifications and/or internship experiences may be included, if not already counted towards the Bachelor's degree.

Any additional ECTS credits required to meet the curricular prerequisites must be obtained before enrollment in the Master’s degree programme and before the individual assessment, at any university, as “single courses” within first-cycle degree programmes.

For information on enrolling in “single courses” at this University, please refer to the Study Guide.

Verification of the curricular prerequisites will be carried out by the Degree and Teaching Secretariat, to which students can send their documents via email to segreteria.laurea@unistrapg.it or submit them in person at the Secretariat (Palazzina Orvieto, Viale C. Manuali, 9 - 06123 Perugia).

For the verification of curricular prerequisites, the student must provide:

• a copy of their degree certificate (for graduates), including a list of completed exams with corresponding credits and scientific disciplinary sectors
• a copy of their record of completed and pending exams (for graduating students), indicating obtained and pending credits and the respective scientific disciplinary sectors.

For further information, please consult the Study Guide.