Master’s Degree Programme in Advertising Communication, Storytelling and Visual Culture (ComPSI)

• develop in-depth knowledge in the fields of linguistics-semiotics and sociology, aimed at managing

communication techniques, with particular attention to the drafting of advertising texts

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quire skills in the conception and production of audiovisual and digital products in advertising and corporate communication

gain specific expertise in the design and development of communication

plans

develop both theoretical and technical knowledge of different means of communication

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acquire qualitative and quantitative psychosocial analysis tools for monitoring and evaluating

communication products

achieve proficiency in two European Union languages and their respective

sector-specific communication languages

develop skills in the promotion, management and use

of information and communication technologies

Graduates will be qualified to hold positions of responsibility in the field of communication within

public, private, and non-profit organisations, both in Italy and internationally; in communication and advertising agencies, press and public relations offices, publishing and multimedia companies, media centres, as well as television and film production companies. Additional relevant professional fields include editorial offices of radio, television, and online publications, daily newspapers and periodicals, and news agencies.

The degree programme outlines specific professional profiles:

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art director, copywriter, account manager, media planner

head of communication and marketing

designer of audiovisual and multimedia products

press officer

webmaster, web

designer, web content manager

operator and manager in news management and media relations strategies

The award of a Master’s Degree in Advertising Communication, Storytelling

and Corporate Culture, LM92 Degree Class (Communication Theory), grants eligibility for the new teaching qualification: A-65 Theory and Techniques of Communication. This subject may be taught in the second two-year period of Technical Institutes, Technological sector, Graphics and Communication pathway.p>

To be eligible for the teaching qualification, students in the second year of the programme

must include in their study plan the exam in International Journalism Sociology taught by Prof. Rolando Marini (SPS/08), within the RICS Master’s Degree Programme.

SSD	Courses	ECTS

tbody>First year  GLOT-01/APsycholinguistics, Advertising and Marketing6ANGL-01/CEnglish for Advertising9*COMP-01/ANarrative Persuasion6
ECON-07/A
COMP-01/AOne elective course from:
Business Strategies and Communication
Business Storytelling6GSPS-05/ADigital Sociology6td>GSPS-05/APublic Opinion Research Techniques6PSIC-01/A>Psychology of Thinking and Decision-making Processes6 Workshop: Digital Design Languages3

 

 

PEMM-01/B
PEMM

-01/B
GSPS-01/A
ANGL-01/AElective courses**
Workshop: Food Photography and Still Life (3 ECTS)
Workshop: Podcasting and Radio Storytelling for Brands (3 ECTS)
Workshop: Creating a Business Plan (3 ECTS)
Editing and Post-production of the Advertising Commercial (6 ECTS)
Social Networks and Gamification for Marketing (6 ECTS)
History and Critical Theories of Advertising (6 ECTS)
Literary Translation and Film Adaptation (6 ECTS)12 strong>Total for the first year60  td> Second year  PEMM-01/BDigital Photography and Multimedia Production9SPAN-01/Ctd>Spanish Language, Cultural Translation and Advertising9*CEAR-08/D >Visual Design and Graphic Processing12
GSPS-06/A
LIFI-01/A>One elective course from:
Sociology of Journalism 
Analysis and Production of Advertising Messages6 Internship6 Final Examination18 Total for the second yeartd>60

*The 9 ECTS credits provided for foreign language

courses include 3 ECTS taught by a native-speaking language assistant.
** Elective courses are independently chosen by the student from Degree Programmes of the same level activated by the University. In addition, the Degree Programme recommends the above options as they are consistent with the content and learning objectives of this Degree Programme.

Students can check their study plans to see which courses are compulsory, optional, or electives.

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To be admitted to the Master's Degree Programme in Advertising Communication, Storytelling and Image

Culture, students must hold a three-year bachelor's degree or university diploma, or another qualification obtained abroad and recognised as suitable. In addition, to enrol in the aforementioned programme, students must:

• meet the required curricular prerequisites
• attend an entrance interview. Candidates

may take the interview provided they meet the curricular prerequisites

Curricular prerequisites

Admission to the Master’s Degree Programme in Advertising Communication, Storytelling and Image

Culture is subject to holding a three-year bachelor’s degree or equivalent in the classes L5, L-10, L-11, L12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or possessing curricular prerequisites totalling 60 ECTS credits in the following Scientific Disciplinary Sectors (SSD):table class="table table-striped" summary="Requisiti curriculari">Subject areasSSDSemiotics, linguistics
and computer scienceINF/01, ING-INF/03, ING-INF/05, L-FIL-LET/14, L-FIL-LET/11, L-FIL-LET/12, L-FIL-LET/10, L-LIN/01, M-FIL/05

12Social and media studies
Methodologies, analysis and communication techniquesSPS/07, SPS/08, SPS/09, ICAR/13, ICAR/17, ING-INF/05, L-ART/02, L-ART/03, L-ART/05, L-ART/06, L-ART/07, M-FIL/0418>Human and social-economic sciencesM-DEA/01, M-PSI/01, M-PSI/05, M-PSI/06, SECS-P/01, SECS-P/02, SECS-P/06, SECS-P/07, SECS-P/08, SECS-P/1018Foreign languages>L-LIN/05, L-LIN/06, L-LIN/07, L-LIN/10, L-LIN/12, L-LIN/1112p>Any surplus credits beyond the 180 ECTS required for the bachelor’s degree may be counted towards these prerequisites, provided they have been obtained in subjects related to the indicated fields and sectors. Similarly, relevant language and/or computer certifications and/or internships may be included if they were not already counted towards the bachelor’s degree.

Any additional ECTS credits

required to fulfil the curricular prerequisites must be obtained before enrolling in the Master’s Degree Programme and before the assessment of individual preparation, at any University, by enrolling in single-module courses within first-cycle degree programmes.

For information on enrolling in

single-module courses at this University, please refer to the programme catalogue.

The possession

of curricular prerequisites will be verified by the Degree Programmes and Teaching Office of the University, to which students may send their documentation by email to segreteria.laurea@unistrapg.it or submit it directly to the office (Palazzina Orvieto, Viale C. Manuali, 9 – 06123 Perugia).

To verify

the curricular prerequisites, students are required to provide:

• a copy of the degree certificate

(for graduates) including the list of exams taken, the corresponding ECTS credits and the related scientific disciplinary sectors

a copy of the transcript of exams already taken and those yet to be taken

(for graduands), stating the credits obtained and still to be obtained, as well as the related scientific disciplinary sectors.

For further information, please consult the programme catalogue.

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