Università per Stranieri di Perugia
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Bachelor’s Degree Programme in International and Advertising Communication (ComIP)

Enrolled students
course overview

The Bachelor's degree programme in International and Advertising Communication (ComIP), offered by the Department of International Human and Social Sciences, addresses the most current needs of the labour market by training communication professionals with communication, digital, and language skills to work in the fields of advertising, corporate communication, non-profit and institutional communication, within organisations operating at both national and international levels.

The programme is structured into two study tracks:

  • the International Communication track (COMIP-I) provides graduates with skills related to communication strategies and techniques used in international organisations and entities within the public, private, and non-profit sectors. In addition to the core modules common to both tracks, this path includes legal and political science courses focusing on multicultural societies and the use of digital technologies
  • the Advertising Communication track (COMIP-P) provides competencies in corporate communication, marketing, social and advertising communication. The main courses are focused on language and linguistics, semiotics, business and economics, and digital communication

Course Information

  • acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
  • deepen understanding of psychological, psycho-social, and sociological dynamics of communication
  • develop knowledge related to mass communication systems and digital communication
  • acquire skills necessary for the design and development of communication plans
  • develop advanced abilities in managing internal and external communication flows
  • develop skills in the strategic use of the Italian language, with particular regard to drafting promotional and advertising texts for various types of media and communication environments, both digital and traditional
  • acquire an in-depth knowledge of two European Union languages and their sector-specific communication registers
  • develop specific IT skills, with particular focus on information technologies
  • acquire competencies aimed at intercultural communication

The programme trains communication professionals who find employment in press offices and public relations offices, institutes for public opinion and market research, publishing companies and media organisations, radio and television broadcasters, web service agencies, local authorities, foundations, political parties, trade unions and associations, at both national and transnational level.

The acquired skills may also enable graduates to embark on independent entrepreneurial initiatives.

Specifically, the International Communication track prepares graduates to take on roles in:

  • international cooperation organisations
  • citizenship offices and services supporting multicultural coexistence
  • organisations operating internationally in the field of cultural relations
  • publishing companies or publishing divisions of international organisations/institutions
  • international institutions and organisations for the promotion and development of analogue and digital media

The Advertising Communication track, on the other hand, focuses on developing advanced professional skills for careers in:

  • advertising agencies (art director, copywriter, media planner)
  • marketing and communication consulting agencies
  • event management agencies
  • companies targeting international markets
  • digital communication agencies and community management services
  • publishing companies

SSDCoursesComIP-IComIP-P
First year ECTSECTS
HIST-03/AContemporary History 99
GLOT-01/ALinguistics and Communication Pragmatics99
GIUR-01/APrivate Law of Information and Communication99
GSPS-05/AGeneral Sociology66
ANGL-01/CProfessional English99
LICO-01/AContemporary Italian Literature-6
ECON-07/ABusiness Economics and Management-6
GSPS-03/AHistory of Political Language6-
GSPS-02/AComparative Politics9-
 IT Laboratory33
 Elective educational activities-3
 Total Year I6060
    
Second year   
LIFI-01/AItalian for Communication  66
GSPS-06/ASociology of Media 99
GLOT-01/ALanguage and Society 99
PEMM-01/BDigital Media Languages and Techniques (9 ECTS) + Social Media Management Workshop (3 ECTS) 1212
GSPS-05/AMethodology and Techniques for Social Research 66
PSIC-01/APsychology of Communication 99
ECON-07/AMarketing -9

 

CEAR-01/B
GIUR-11/B

One elective from:

Digital Mapping of Social and Environmental Phenomena
Comparative Fundamental Rights

 6-
 Elective educational activities 3-
 Total Year II 6060
    
Third year   
COMP-01/ASemiotics of Communication 6 6
SPAN-01/CSpanish Language and Culture99

 

PHIL-04/B
ECON-07/A

One elective from:

Information Architecture and User Experience Design
International Marketing

-6
PEMM-01/BFilmmaking and Gamification - 6

 

CEAR-08/D
ARTE-01/C

One elective from:

Visual Communication
Contemporary Art, Cultural Innovation and Digital Technologies

 -9

 

GSPS-06/A
GSPS-06/A
GSPS-05/A

One elective from:

Political Communication in Multicultural Society
Organizational Communication and International Institutions
Sociology of Migration

 6 -
GSPS-02/AInternational Relations 6 -

 

GSPS-01/A
GSPS-02/A

One elective from:

Theories of Citizenship
International Communication and Negotiation Techniques

 6 -
 Journalism Writing Workshop 3 -
 Italian for Communication Laboratory 3 3
 Elective educational activities 9 9
 Internship 6 6
 Final Examination 6 6
 Total Year III 60 60

Students can check their study plans to see which courses are compulsory, optional, or elective.

First semester

Business Economics and Management - Prof. Mauro Bernacchi
Computer Laboratory - Prof. Valentino Santucci
Linguistics and Pragmatics of Communication - Prof. Alejandro Ernesto Marcaccio
General Sociology - Prof. Maria Dentale
Contemporary History - Prof. Valerio De Cesaris

Second semester

Private Law of Information and Communication - Prof. Alberto Azara
Professional English - Prof. Renato Tomei - Dr. Loredana Fabbri
Contemporary Italian Literature - Prof. Siriana Sgavicchia
Comparative Politics - Prof. Emidio Diodato
History of Political Language - Prof. Salvatore Cingari

First semester

Comparative Fundamental Rights - Prof. Francesco Duranti
Italian for Communication - Prof. Marcaccio Alejandro Ernesto
Methodology and Techniques for Social Research - Prof. Stefania Tusini
Psychology of Communication - Prof. Marco Filardi
Sociology of Media - Prof. Rolando Marini

Second semester

Language and Society - Prof. Stefania Scaglione
Digital Media Languages and Techniques and Social Media Management Workshop  - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Giacomo Nencioni 
Marketing - Prof. Giancarlo Scozzese

First semester

Contemporary Art, Cultural Innovation and Digital Technologies - Prof. Michele Dantini - Prof. Cristina Galassi
Visual Communication - Prof. Giuliana Scotto
Italian for Communication Workshop - Prof. Roberto Vetrugno
Journalistic Writing Workshop - Prof. Daniele Morini
International Marketing - Prof. Giancarlo Scozzese 
International Relations - Prof. Carlo Belli
Semiotics of Communication - Prof. Toni Marino
Sociology of Migration - Prof. Stefania Tusini
Theories of Citizenship - Prof. Alessandro Simoncini

Second semester

Information Architecture and User Experience Design - Prof. Salvatore Paone
International Communication and Negotiation Techniques - Prof. Cecilia Emma Sottilotta
Filmmaking and Gamification - Prof. Federico Umberto Giordano
English Language Lab - Dr. Bridget Clare Collins
Spanish Language and Culture - Prof. Giovanna Scocozza
 

The programme as told by our faculty and students

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    The Bachelor’s degree in "International and Advertising Communication" (ComIP) trains professionals in communication, information, and public relations by developing the cross-disciplinary skills essential in advertising and corporate, institutional, and non-profit communication. The programme offers two tracks: International and Advertising. It belongs to Class L-20 Communication Sciences.

    In this video, Prof. Stefania Tusini, Chair of the ComIP Bachelor’s programme, and Prof. Giacomo Nencioni, Rector’s Delegate for Communication, present the three-year degree at the University for Foreigners of Perugia, designed for those aspiring to a professional future in the field of communication. They highlight the programme’s strengths, such as practical workshops and professional internships.

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    In this video, students of the University for Foreigners of Perugia enrolled in Bachelor's and Master's degree programmes in Communication share their perspectives:
    Bachelor's degree in "International and Advertising Communication" (ComIP)
    Master's degree in "Advertising Communication, Storytelling and Image Culture" (ComPSI)

    They share their experiences at UNISTRA Perugia: Anna Pierucci, Giorgia Olivieri, Luca Stafisso, Alessandra Catapani, Letizia Orlando.

  • Accept youtube.com cookies to view the video. You can manage your preferences in the Cookie Policy.

    Professor Antonio Allegra, Rector’s Delegate for Orientation, presents the orientation activities of the Università per Stranieri di Perugia taking place at the University’s venues, as well as the opportunities offered through the “Experience University” initiative and the “Professions of the Future” project, which support school-to-university guidance and the Transversal Skills and Orientation Pathways (PCTO). 

    The Orientation Service is available to students interested in pursuing a bachelor’s or master’s degree, as well as to secondary schools and institutions that wish to provide their students with a variety of resources to support their university study choices. In addition, organizations and companies can, through specific agreements, offer their employees the opportunity to enroll in degree courses at reduced fees, with academic credits recognized for relevant professional experience. 

    Professor Rolando Marini, Vice-Rector of the Università per Stranieri di Perugia, provides a brief overview of the range of bachelor’s and master’s degree programs available.

    For information about courses, scholarships, and admission procedures: orientamento@unistrapg.it Tel. 0755746511

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Notices

English Language Preparation Course for Bachelor's Degrees – Dr. Collins – Postponement of Lesson Start Date

Classes will begin on October 5th.

Media Sociology - COMIP II - Prof. Marini - postponed start of classes

Classes will begin on 5 October 2026

Publication of Timetables for the First Semester, Academic Year 2026-2027

The schedules for the first semester are available online.