Master’s Degree in Advertising Communication, Storytelling and Visual Culture (ComPSI)

• develop in-depth knowledge in linguistics, semiotics, and sociology relevant to the management of communication techniques, with particular focus on creating advertising texts
• acquire skills in the conceptualization and production of audiovisual and digital products in the fields of advertising and corporate communication
• develop specific expertise in designing and developing communication plans
• gain theoretical and technical knowledge of various communication media
• acquire tools for psychosocial, qualitative, and quantitative analysis for monitoring and evaluating communication products
• achieve proficiency in two European Union languages and their respective professional communication registers
• develop skills in promoting, managing, and utilizing information and communication technologies

Graduates will be qualified to hold positions of responsibility in the field of communication within public, private, and non-profit organizations, both in Italy and internationally; in communication and advertising agencies, press and public relations offices, publishing and multimedia companies, media centers, and television and film production companies. Further professional opportunities include editorial roles in journalistic offices of radio, television, and online publications, newspapers and periodicals, and news agencies.

The programme outlines specific professional profiles:

• art director, copywriter, account executive, media planner
• communications and marketing manager
• designer of audiovisual and multimedia products
• press officer
• webmaster, web designer, web content manager
• specialist and manager in news management and media relations strategies

The Master’s Degree in Advertising Communication, Storytelling and Corporate Culture, class LM92 (Theory of Communication), qualifies graduates for the new teaching subject area: A-65 Theory and Technique of Communication. This subject may be taught in the final two years of Technical Institutes, Technological sector, specialization in Graphics and Communication.

To be eligible to access this teaching subject area, second-year students must include the exam International Journalism Sociology taught by Prof. Rolando Marini (SPS/08), offered within the Master's Degree in RICS, in their study plan.

*The 9 ECTS credits allocated to foreign language courses include 3 ECTS delivered by a native speaker lecturer (CEL).
** Elective learning activities are chosen independently by the student from among master's degree programmes of the same level offered by the University. Additionally, the programme committee recommends the options listed above as they are considered consistent with the contents and educational objectives of the degree programme.

Students can check their study plans to see which courses are compulsory, optional, or elective.

To enroll in the Master’s Degree Programme in Advertising Communication, Storytelling and Visual Culture, students must hold a Bachelor’s degree or a three-year university diploma, or another eligible qualification obtained abroad. In addition, students must:

• meet the required curricular prerequisites
• pass an entrance interview. Candidates may take the interview only if they meet the curricular prerequisites

Curricular Prerequisites

Admission to the Master’s Degree Programme in Advertising Communication, Storytelling and Visual Culture is subject to holding a Bachelor’s degree or equivalent in one of the following classes: L5, L-10, L-11, L12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or having acquired curricular requirements for a total of 60 ECTS credits in the following Scientific-Disciplinary Sectors (SSD):

Any additional credits beyond the 180 required for the Bachelor’s degree may also be counted, provided they were earned in modules relating to the specified fields and sectors. Similarly, relevant language and/or IT certificates and/or internship experiences deemed pertinent to the specified areas, if not already counted towards the Bachelor’s degree, may also be included.

Any additional ECTS credits required to satisfy the curricular prerequisites must be acquired before enrolling in the Master’s Degree Programme and before the individual academic preparation assessment. These credits may be obtained at any university as individual courses within first-cycle degree programmes.

For guidelines on enrolling in “individual courses” at this University, please refer to the Academic Regulations (“Manifesto degli studi”).

Verification of curricular prerequisites will be conducted by the Degree Programme and Teaching Administration Office. Students may submit their documentation by email to segreteria.laurea@unistrapg.it or deliver it directly to the office (Palazzina Orvieto, Viale C. Manuali, 9 - 06123 Perugia).

When submitting documentation for prerequisite verification, students are required to provide:

• a copy of their degree certificate (for graduates), including the list of completed exams with corresponding credits and scientific-disciplinary sectors
• a copy of the transcript of completed and pending exams (for graduating students), indicating acquired and pending credits and the respective scientific-disciplinary sectors.

For further information, please consult the Academic Regulations (“Manifesto degli studi”).