Bachelor’s Degree Programme in Made in Italy, Food and Hospitality (MICO)

• because tourism, gastronomy, and hospitality are driving sectors in the Italian economy, and there is an increasing demand for higher education and qualifications in these fields
• because Italy is renowned worldwide for its typical products, cuisine, landscapes, and extensive network of accommodation facilities
• because the programme provides the cultural background necessary to promote Made in Italy around the world
• because the programme was developed in partnership with Confcommercio and Coldiretti, and therefore with industry stakeholders and companies operating in the sector, ensuring high-quality internships and traineeships, as well as greater job opportunities upon graduation
• because the programme includes a wide range of activities (seminars, field trips, workshops) that build a bridge between theoretical knowledge and the practical world of food and tourism
• because, thanks to the skills acquired, MICO graduates will be able to either enter the workforce or continue their studies by enrolling in master's programmes or advanced degrees to specialise in various fields related to tourism and food, according to their interests and preferences (economics, law, communication, humanities, neuromarketing, health, etc.)

The programme enables students to acquire the following knowledge and skills:

• Develop an in-depth understanding of the culture and history of Made in Italy
• Gain a comprehensive knowledge of core disciplines in economics, geography, and psychology as applied to tourism, food, and hospitality
• Acquire foundational (theoretical, methodological, and technical) knowledge for analysing food production systems, enogastronomy, and hospitality
• Obtain strong knowledge and skills in marketing and communication, aimed at analysing and managing operational tools within the systems and processes for the dissemination and promotion of products, sectors, and cultures of food and tourism
• Acquire the necessary tools for conducting market analysis in tourism and industries related to Made in Italy
• Gain foundational knowledge for managing Made in Italy enterprises
• Develop a broad and diverse understanding of agro-food production areas and gastronomic sciences
• Acquire expertise related to certified food production

Graduates will be able to work in the import-export sector of Made in Italy products. They may also be employed by companies in the tourism, agri-food, and hospitality sectors, focusing on management, marketing, promotion, and communication.

Main professional profiles:

• specialist in the international marketing of Italian-made goods and services
• public relations, marketing, and sales manager in companies operating in tourism, food, and hospitality
• content creator specializing in Made in Italy, food and wine, and cultural promotion
• officer in public or private offices dedicated to the promotion of Italy and Made in Italy

Students can check their study plans to see which courses are compulsory, optional, or electives.