Bachelor’s Degree in Made in Italy, Food and Hospitality (MICO)

• because tourism, gastronomy, and hospitality are key drivers of the Italian economy, and today, these sectors require increasingly advanced training and qualifications
• because Italy is renowned worldwide for its typical products, cuisine, landscapes, and the extensive network of its hospitality structures
• because this programme provides a strong cultural foundation to promote Made in Italy across the globe
• because the programme was developed in collaboration with Confcommercio and Coldiretti, and therefore with the business world and companies in the sector, ensuring high-quality internships and placements as well as greater employment opportunities for graduates
• because the programme includes various activities (seminars, field trips, workshops) that bridge theoretical knowledge with the practical world of food and tourism
• because, thanks to the skills acquired, MICO graduates can either enter the job market or continue their education by pursuing master's programmes or advanced degrees to specialise in various areas related to tourism and food according to their interests and preferences (economics, law, communication, humanities, neuromarketing, health, etc.)

The course provides for the acquisition of the following knowledge and skills:

• an adequate understanding of the culture and history of Made in Italy
• a solid grounding in the basic economic, geographical, and psychological disciplines applied to tourism, food, and hospitality
• foundational knowledge (theoretical, methodological, and technical) for the analysis of food production systems, gastronomy, and hospitality
• adequate knowledge and skills in marketing and communication, aimed at the ability to analyse and manage operational tools in the promotion and dissemination processes of food and tourism products, sectors, and cultures
• the necessary tools to carry out market analysis in the field of tourism and productions related to Made in Italy
• foundational knowledge for the management of Made in Italy enterprises
• a broad and diverse understanding of the fields and systems of agri-food production and gastronomic sciences
• expertise relating to certified food production

Graduates will be able to work in the import-export sector of Made in Italy products, as well as in companies operating in tourism, agri-food, and hospitality, managing areas such as administration, marketing, promotion, and communication.

Main professional profiles:

• specialist in the international marketing of Italian goods and services
• public relations, marketing, and sales manager for companies in the tourism, food, and hospitality sectors
• content creator specializing in Made in Italy, food and wine, and cultural promotion
• officer in public or private offices involved in promoting Italy and Made in Italy

Students can check their study plans to see which courses are compulsory, optional, or elective.