The Master's degree program in Advertising Communication, Storytelling and Image Culture, part of the Department of International Human and Social Sciences, trains specialists in strategic management for the communication sector, equipping them to enhance the internal and external image of organizations and companies. In addition to a strong theoretical understanding of strategic communication, graduates develop advanced skills in designing and developing communication plans, including at an international level thanks to their fluent knowledge of multiple foreign languages.
Course Information
- develop in-depth knowledge in the fields of linguistics, semiotics, and sociology, essential for mastering communication techniques, with particular focus on advertising copywriting
- acquire skills in the conceptualization and production of audiovisual and digital products within the fields of advertising and corporate communication
- develop specific expertise in the design and development of communication plans
- gain theoretical and practical understanding of various communication media
- acquire psycho-social, qualitative, and quantitative analysis tools for monitoring and evaluating communication outputs
- achieve proficiency in two European Union languages and their respective specialized communication registers
- develop competencies in the promotion, management, and use of information and communication technologies
Graduates will be qualified to take on positions of responsibility in the field of communication within public, private, and non-profit organizations, both in Italy and internationally; in communication and advertising agencies, press offices and public relations, publishing and multimedia companies, media centers, as well as television and film production companies. Additional professional opportunities include editorial offices for radio, television, and online media, daily and periodical newspapers, and press agencies.
The programme outlines the following specific professional profiles:
- art director, copywriter, account manager, media planner
- communication and marketing manager
- designer of audiovisual and multimedia products
- press officer
- web master, web designer, web content manager
- operator and manager in news management and media relations strategies
The achievement of the Master's Degree in Advertising Communication, Storytelling and Corporate Culture, study class LM92 (Communication Theory), qualifies graduates to access the new teaching qualification: A-65 Theory and Technique of Communication. This subject may be taught in the final two years of Technical Institutes, Technological Sector, Graphic Design and Communication track.
In order to be eligible for this teaching qualification, second-year students must include in their study plan the exam in International Journalism Sociology by Prof. Rolando Marini (SPS/08), part of the RICS Master's Degree Programme.
| SSD | Courses | ECTS |
|---|---|---|
| First Year | ||
| GLOT-01/A | Psycholinguistics, Advertising and Marketing | 6 |
| ANGL-01/C | English for Advertising | 9* |
| COMP-01/A | Narrative Persuasion | 6 |
ECON-07/A COMP-01/A | One elective exam from: Enterprise Strategies and Communication Business Storytelling | 6 |
| GSPS-05/A | Digital Sociology | 6 |
| GSPS-05/A | Public Opinion Research Methods | 6 |
| PSIC-01/A | Psychology of Thinking and Decision-Making Processes | 6 |
| Lab: Languages of Digital Design | 3 | |
| Elective activities** Lab: Food Photography and Still Life (3 ECTS) Lab: Podcasting and Brand Radio Storytelling (3 ECTS) Lab: Creating a Business Plan (3 ECTS) Editing and Post-Production of Advertising Spots (6 ECTS) Social Networks and Gamification for Marketing (6 ECTS) History and Critical Theories of Advertising (6 ECTS) Literary Translation and Film Adaptation (6 ECTS) | 12 |
| Total First Year | 60 | |
| Second Year | ||
| PEMM-01/B | Digital Photography and Multimedia Production | 9 |
| SPAN-01/C | Spanish Language, Cultural Translation and Advertising | 9* |
| CEAR-08/D | Visual Design and Graphic Processing | 12 |
GSPS-06/A LIFI-01/A | One elective exam from: Sociology of Journalism Analysis and Production of Advertising Messages | 6 |
| Internship | 6 | |
| Final Examination | 18 | |
| Total Second Year | 60 |
*The 9 ECTS assigned to language courses include 3 ECTS taught by a mother tongue language assistant.
** Elective activities are chosen independently by the student among bachelor’s degree programmes of the same level offered by the University. In addition, the degree programme suggests the recommended activities listed above as most consistent with the programme’s educational content and objectives.
Students can check their study plans to see which courses are compulsory, optional, or elective.
First Semester
Business Storytelling - Prof. Toni Marino
Digital Sociology -Prof. Maria Dentale
Workshop: Creating a Business Plan -Prof. Giancarlo Scozzese
Narrative Persuasion -Prof. Toni Marino
Psycholinguistics, Advertising and Marketing - Prof. Elisa Di Domenico
Corporate Communication Strategies - Prof. Donatella Radicchi
Public Opinion Survey Techniques - Prof. Stefania Tusini
Second Semester
English for Advertising - Prof. Renato Tomei - Dr. Loredana Fabbri
Workshop in Podcast and Branded Audio Storytelling - To be confirmed
Workshop: Food Photography and Still Life - Prof. Andrea Samonà
Workshop: Digital Design Languages - Prof. Antonio Catolfi - To be confirmed
Editing and Post-production of Advertising Spots - Prof. Leonardo Galeassi
Psychology of Thinking and Decision-Making Processes - Prof. Aldo Stella
Social Networks and Gamification for Marketing - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Silvia Viali
History and Critical Theories of Advertising - Prof. Alessandro Simonci
Literary Translation and Film Adaptation -Prof. Enrico Terrinoni
First semester
Digital Photography and Multimedia Production -Prof. Antonio Catolfi - Prof. Giacomo Nencioni - Prof. Andrea Samonà
Second semester
Spanish Language, Cultural Translation and Advertising - Prof. Angela Sagnella - Dr. Maria Luisa Sevilla Garcia-Montiel
Sociology of International Journalism -Prof. Matteo Gerli
Visual Design and Graphic Processing - Prof. Salvatore Paone
The programmes from previous academic years are available in the archive.
To be admitted to the Master’s Degree Programme in Advertising Communication, Storytelling and Image Culture, students must possess a Bachelor’s degree or three-year university diploma, or another qualification obtained abroad and recognized as valid. In addition, to enroll in the above-mentioned programme, students must:
- possess the required curricular prerequisites
- pass an entrance interview. Candidates may take the interview only if they meet the curricular prerequisites
Curricular Prerequisites
Enrolment in the Master’s Degree Programme in Advertising Communication, Storytelling and Image Culture is subject to holding a Bachelor’s degree or equivalent qualification in one of the following classes: L5, L-10, L-11, L12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or to possessing curricular requirements amounting to a total of 60 ECTS credits in the following Academic Disciplinary Sectors (SSD):
| Disciplinary Fields | SSD | |
|---|---|---|
| Semiotic, Linguistic, and IT disciplines | INF/01, ING-INF/03, ING-INF/05, L-FIL-LET/14, L-FIL-LET/11, L-FIL-LET/12, L-FIL-LET/10, L-LIN/01, M-FIL/05 | 12 |
| Social Sciences and Media Studies Methodologies, Analysis and Communication Techniques | SPS/07, SPS/08, SPS/09, ICAR/13, ICAR/17, ING-INF/05, L-ART/02, L-ART/03, L-ART/05, L-ART/06, L-ART/07, M-FIL/04 | 18 |
| Humanities and Economic-Social Sciences | M-DEA/01, M-PSI/01, M-PSI/05, M-PSI/06, SECS-P/01, SECS-P/02, SECS-P/06, SECS-P/07, SECS-P/08, SECS-P/10 | 18 |
| Foreign Languages | L-LIN/05, L-LIN/06, L-LIN/07, L-LIN/10, L-LIN/12, L-LIN/11 | 12 |
Any additional credits earned beyond the 180 credits required for the Bachelor’s degree—provided they were obtained in subjects relating to the fields and sectors listed above—may be counted in the total. Similarly, relevant language and/or IT certifications and/or internship experiences, if not already counted towards the Bachelor’s degree, may also be included.
Any additional ECTS credits required to meet the curricular prerequisites must be obtained before enrolling in the Master’s Degree Programme and before the individual preparation assessment. These credits may be acquired at any university as “single courses” within first-cycle degree programmes.
For the procedures to enroll in “single courses” at this University, please refer to the Study Guide.
The possession of curricular prerequisites will be verified by the Degree Programmes and Teaching Office, to which students may submit their documentation via email at segreteria.laurea@unistrapg.it or deliver it in person to the Office (Palazzina Orvieto, Viale C. Manuali, 9 - 06123 Perugia).
For curricular prerequisite verification, students must submit:
- a copy of the degree certificate (for graduates), including all exams taken, the credits obtained, and their relevant academic fields
- a copy of the transcript of exams taken and to be taken (for graduands), indicating credits earned and remaining, and the relevant academic fields.
For further information, please consult the Study Guide.
Except in cases of exemption, international students applying for a visa are required to have Italian language proficiency at level B2 of the CEFR.
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Notices
International Politics - RICS I - Prof. Diodato - Class Cancelled
The lesson on Monday, March 30th will be canceled and will be made up during the semester.
Chinese Language Reading Class Level I - Dr. Li - Lesson Cancelled
The lesson on Wednesday, April 8 will be cancelled and rescheduled for Monday, May 18 from 4 to 6 pm in room G (V).
Support tutorial for the elective course in Languages and Civilizations of China - ItaS II - Dr. Li - Class cancelled
The lesson on Monday, April 13th will be cancelled and will be rescheduled for Wednesday, May 20th from 2 to 4 pm in room 12 (P)
Support reading course for the Chair of Language and Civilization of China for Tourism - MICO II - Dr. Li - class cancelled
The lesson on Monday, April 13th will be cancelled and will be rescheduled for Thursday, May 21st from 4 to 6 pm in room G (V)
Spanish Language and Culture - SOCI II and COMIP III - Prof. Scocozza - Make-up Lesson
The lesson scheduled for Tuesday, April 7th, which was suspended due to the Easter holiday teaching break, will be rescheduled for Thursday, April 9th from 11:00 am to 1:00 pm in room 12 of the Palazzina Prosciutti.
Language and Institutions of Spanish-speaking Countries - RICS II - Prof. Scocozza - Make-up Class
The lesson scheduled for Tuesday, April 7, which was suspended due to the academic break for the Easter holidays, will be made up on Thursday, April 9, from 9:00 to 11:00 in room 12 of the Palazzina Prosciutti.
Meeting with foreign-language CELs: Chinese, Japanese, English, and Spanish
"On Monday, March 30 at 1:00 p.m. in room B (Valitutti building), there will be a meeting held by the native speaker language instructors, who are responsible for language conversation classes. During the meeting, the various conversation courses available this semester and the corresponding credits will be explained. At the end of the presentation, there will be time allocated for any questions. All students are invited to attend."
Professional English - COMIP - Prof. Tomei - class cancellations
The lessons on March 31 and April 2 will be cancelled and made up at the end of the course.
English for Advertising - COMPSI - Prof. Tomei - class cancelled
The lessons on April 2nd will be cancelled and made up at the end of the course.
Diplomatic English - RICS - Prof. Tomei - Lesson cancelled
The lesson on March 31 will be cancelled and made up at the end of the course
Political Economy - SOCI - Prof. Sbrana - Classes cancelled
Classes on April 1 and 2 (there are no classes scheduled at the university on the 3rd) will be cancelled and rescheduled during the semester.
Classes will resume as normal on Wednesday, April 8.
Economic Policy - RICS - Prof. Sbrana - class cancelled
The lesson on April 2 (there will be no classes at the university on the 3rd) will be canceled and will be made up during the semester.
Lessons will resume as usual on Thursday, April 9.
Students are reminded that—as already mentioned in previous weeks—on April 9 and 10 the Hungarian professor Vivien Czeczeli, who is with us on Erasmus, will attend the lesson. For this reason, all students are strongly encouraged to participate.