The Master's degree program in Advertising Communication, Storytelling and Image Culture, part of the Department of International Human and Social Sciences, trains specialists in strategic management for the communication sector, equipping them to enhance the internal and external image of organizations and companies. In addition to a strong theoretical understanding of strategic communication, graduates develop advanced skills in designing and developing communication plans, including at an international level thanks to their fluent knowledge of multiple foreign languages.
Course Information
- develop in-depth knowledge in the fields of linguistics, semiotics, and sociology, essential for mastering communication techniques, with particular focus on advertising copywriting
- acquire skills in the conceptualization and production of audiovisual and digital products within the fields of advertising and corporate communication
- develop specific expertise in the design and development of communication plans
- gain theoretical and practical understanding of various communication media
- acquire psycho-social, qualitative, and quantitative analysis tools for monitoring and evaluating communication outputs
- achieve proficiency in two European Union languages and their respective specialized communication registers
- develop competencies in the promotion, management, and use of information and communication technologies
Graduates will be qualified to take on positions of responsibility in the field of communication within public, private, and non-profit organizations, both in Italy and internationally; in communication and advertising agencies, press offices and public relations, publishing and multimedia companies, media centers, as well as television and film production companies. Additional professional opportunities include editorial offices for radio, television, and online media, daily and periodical newspapers, and press agencies.
The programme outlines the following specific professional profiles:
- art director, copywriter, account manager, media planner
- communication and marketing manager
- designer of audiovisual and multimedia products
- press officer
- web master, web designer, web content manager
- operator and manager in news management and media relations strategies
The achievement of the Master's Degree in Advertising Communication, Storytelling and Corporate Culture, study class LM92 (Communication Theory), qualifies graduates to access the new teaching qualification: A-65 Theory and Technique of Communication. This subject may be taught in the final two years of Technical Institutes, Technological Sector, Graphic Design and Communication track.
In order to be eligible for this teaching qualification, second-year students must include in their study plan the exam in International Journalism Sociology by Prof. Rolando Marini (SPS/08), part of the RICS Master's Degree Programme.
| SSD | Courses | ECTS |
|---|---|---|
| First Year | ||
| GLOT-01/A | Psycholinguistics, Advertising and Marketing | 6 |
| ANGL-01/C | English for Advertising | 9* |
| COMP-01/A | Narrative Persuasion | 6 |
ECON-07/A COMP-01/A | One elective exam from: Enterprise Strategies and Communication Business Storytelling | 6 |
| GSPS-05/A | Digital Sociology | 6 |
| GSPS-05/A | Public Opinion Research Methods | 6 |
| PSIC-01/A | Psychology of Thinking and Decision-Making Processes | 6 |
| Lab: Languages of Digital Design | 3 | |
| Elective activities** Lab: Food Photography and Still Life (3 ECTS) Lab: Podcasting and Brand Radio Storytelling (3 ECTS) Lab: Creating a Business Plan (3 ECTS) Editing and Post-Production of Advertising Spots (6 ECTS) Social Networks and Gamification for Marketing (6 ECTS) History and Critical Theories of Advertising (6 ECTS) Literary Translation and Film Adaptation (6 ECTS) | 12 |
| Total First Year | 60 | |
| Second Year | ||
| PEMM-01/B | Digital Photography and Multimedia Production | 9 |
| SPAN-01/C | Spanish Language, Cultural Translation and Advertising | 9* |
| CEAR-08/D | Visual Design and Graphic Processing | 12 |
GSPS-06/A LIFI-01/A | One elective exam from: Sociology of Journalism Analysis and Production of Advertising Messages | 6 |
| Internship | 6 | |
| Final Examination | 18 | |
| Total Second Year | 60 |
*The 9 ECTS assigned to language courses include 3 ECTS taught by a mother tongue language assistant.
** Elective activities are chosen independently by the student among bachelor’s degree programmes of the same level offered by the University. In addition, the degree programme suggests the recommended activities listed above as most consistent with the programme’s educational content and objectives.
Students can check their study plans to see which courses are compulsory, optional, or elective.
First Semester
Business Storytelling - Prof. Toni Marino
Digital Sociology -Prof. Maria Dentale
Workshop: Creating a Business Plan -Prof. Giancarlo Scozzese
Narrative Persuasion -Prof. Toni Marino
Psycholinguistics, Advertising and Marketing - Prof. Elisa Di Domenico
Corporate Communication Strategies - Prof. Donatella Radicchi
Public Opinion Survey Techniques - Prof. Stefania Tusini
Second Semester
English for Advertising - Prof. Renato Tomei - Dr. Loredana Fabbri
Workshop in Podcast and Branded Audio Storytelling - To be confirmed
Workshop: Food Photography and Still Life - Prof. Andrea Samonà
Workshop: Digital Design Languages - Prof. Antonio Catolfi - To be confirmed
Editing and Post-production of Advertising Spots - Prof. Leonardo Galeassi
Psychology of Thinking and Decision-Making Processes - Prof. Aldo Stella
Social Networks and Gamification for Marketing - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Silvia Viali
History and Critical Theories of Advertising - Prof. Alessandro Simonci
Literary Translation and Film Adaptation -Prof. Enrico Terrinoni
First semester
Digital Photography and Multimedia Production -Prof. Antonio Catolfi - Prof. Giacomo Nencioni - Prof. Andrea Samonà
Second semester
Spanish Language, Cultural Translation and Advertising - Prof. Angela Sagnella - Dr. Maria Luisa Sevilla Garcia-Montiel
Sociology of International Journalism -Prof. Matteo Gerli
Visual Design and Graphic Processing - Prof. Salvatore Paone
The programmes from previous academic years are available in the archive.
To be admitted to the Master’s Degree Programme in Advertising Communication, Storytelling and Image Culture, students must possess a Bachelor’s degree or three-year university diploma, or another qualification obtained abroad and recognized as valid. In addition, to enroll in the above-mentioned programme, students must:
- possess the required curricular prerequisites
- pass an entrance interview. Candidates may take the interview only if they meet the curricular prerequisites
Curricular Prerequisites
Enrolment in the Master’s Degree Programme in Advertising Communication, Storytelling and Image Culture is subject to holding a Bachelor’s degree or equivalent qualification in one of the following classes: L5, L-10, L-11, L12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or to possessing curricular requirements amounting to a total of 60 ECTS credits in the following Academic Disciplinary Sectors (SSD):
| Disciplinary Fields | SSD | |
|---|---|---|
| Semiotic, Linguistic, and IT disciplines | INF/01, ING-INF/03, ING-INF/05, L-FIL-LET/14, L-FIL-LET/11, L-FIL-LET/12, L-FIL-LET/10, L-LIN/01, M-FIL/05 | 12 |
| Social Sciences and Media Studies Methodologies, Analysis and Communication Techniques | SPS/07, SPS/08, SPS/09, ICAR/13, ICAR/17, ING-INF/05, L-ART/02, L-ART/03, L-ART/05, L-ART/06, L-ART/07, M-FIL/04 | 18 |
| Humanities and Economic-Social Sciences | M-DEA/01, M-PSI/01, M-PSI/05, M-PSI/06, SECS-P/01, SECS-P/02, SECS-P/06, SECS-P/07, SECS-P/08, SECS-P/10 | 18 |
| Foreign Languages | L-LIN/05, L-LIN/06, L-LIN/07, L-LIN/10, L-LIN/12, L-LIN/11 | 12 |
Any additional credits earned beyond the 180 credits required for the Bachelor’s degree—provided they were obtained in subjects relating to the fields and sectors listed above—may be counted in the total. Similarly, relevant language and/or IT certifications and/or internship experiences, if not already counted towards the Bachelor’s degree, may also be included.
Any additional ECTS credits required to meet the curricular prerequisites must be obtained before enrolling in the Master’s Degree Programme and before the individual preparation assessment. These credits may be acquired at any university as “single courses” within first-cycle degree programmes.
For the procedures to enroll in “single courses” at this University, please refer to the Study Guide.
The possession of curricular prerequisites will be verified by the Degree Programmes and Teaching Office, to which students may submit their documentation via email at segreteria.laurea@unistrapg.it or deliver it in person to the Office (Palazzina Orvieto, Viale C. Manuali, 9 - 06123 Perugia).
For curricular prerequisite verification, students must submit:
- a copy of the degree certificate (for graduates), including all exams taken, the credits obtained, and their relevant academic fields
- a copy of the transcript of exams taken and to be taken (for graduands), indicating credits earned and remaining, and the relevant academic fields.
For further information, please consult the Study Guide.
Except in cases of exemption, international students applying for a visa are required to have Italian language proficiency at level B2 of the CEFR.
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Notices
Rights of the individual, protection of vulnerable groups and migration law module - ASSOCIATES - Prof. Morozzo della Rocca - Political Economy - Prof. Sbrana - schedule change
The lesson on March 11 will have the following schedule:
Rights of the individual, protection of vulnerable subjects, and migration law module 4:00–6:00 pm, Room H, Valitutti Building
Political economy 6:00–8:00 pm, Room H, Valitutti Building
Spanish language and culture for tourism - MICO - Prof. Gambini - make-up class
Friday, March 13 there will be a make-up class from 11 am to 1 pm in room B of the Valitutti Building
Third and Fourth Level Japanese Language Course - Dr. Inouchi - Classes Cancelled
The lessons on Wednesday, March 11th and Thursday, March 12th will be cancelled; they will be rescheduled during the semester in agreement with the students.
Glottodidactics - LICIMOD II - Prof. Dolci - class cancellation
The lesson scheduled for March 12 is cancelled due to the professor's official assignment and will be rescheduled during the semester in agreement with the students.
Social networks and gamification for marketing - COMPSI I - Prof. Catolfi - Giordano - schedule change
Starting from March 18, Prof. Catolfi's classes will be held on Wednesdays from 9 to 11 in Computer Room 2 - Valitutti Building - on the following days:
March 18
April 1 and 29
May 13
Prof. Giordano's classes will always be held on Tuesdays from 6 to 8 pm in Computer Room 2 - Valitutti Building - on the following days:
March 24
April 21
May 5 and 19
Prof. Viali's classes remain unchanged (see published schedule)
Linguistics of Multicultural Societies - ITAS I - Prof. Scaglione - class cancellation
The lesson on March 12 will be cancelled and will be rescheduled during the semester in agreement with the students
Language and Society - COMIP II - COMIP II - Prof. Scaglione - class cancellation
The lesson on March 12 will be cancelled and will be rescheduled during the semester in agreement with the students
Filmmaking and gamification - COMIP III - Prof. Giordano - classroom change
Starting today, March 12th, the Thursday classes are moved to the Computer Laboratory in the Lupatteli Building at the same time (see the published schedule).
Cinema, photography and tourism - MICO II - Prof. Giordano - room change
Starting today, March 12, classes have been moved to the following rooms:
Wednesday 4-6 pm - Computer Room 2, Valitutti Building
Thursday 2-4 pm - Computer Lab, Lupattelli Building
As per the published schedule.
History and Critical Theories of Advertising - COMPSI I - Prof. Simoncini - classroom change
Starting today, March 12, Thursday classes are moved to room 11 of the Palazzina Prosciutti building, at the same time (see published schedule).
Referendum March 22 - 23, 2026
All students enrolled in Bachelor's and Master's degree programs are informed that, as per D.R. 95/2026, on Monday, March 23, classes will be held exclusively online via the Teams platform.
English Language Reading Course - Group B Make-up - Dr. Fabbri - class cancelled
Students are informed that the lesson on Tuesday, March 17 from 9 to 11 will be cancelled and will be rescheduled during the semester in agreement with the students.