The Bachelor's degree in International and Advertising Communication (ComIP), offered by the Department of International Human and Social Sciences, addresses the most current needs of the job market by training communication professionals with strong communication, digital, and language skills. Graduates will be able to work in the fields of advertising, corporate communication, non-profit and institutional communication, within organizations operating at both national and international levels.
The programme is organized into two tracks:
- the International Communication track (COMIP-I) provides graduates with expertise in the strategies and techniques of communication adopted by international organizations in the public, private, and non-profit sectors. In addition to core courses shared by both tracks, this curriculum includes subjects in law and political science, with a focus on multicultural societies and the use of digital technologies.
- the Advertising Communication track (COMIP-P) develops skills in corporate communication, marketing, social and advertising communication. Core courses cover linguistic, semiotic, business and economics, and digital communication areas.
Course Information
- acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
- gain a deep understanding of the psychological, psychosocial, and sociological dynamics of communication
- develop knowledge relating to mass communication systems and digital communication
- acquire skills relevant to designing and developing communication plans
- develop strong abilities in managing both internal and external communication flows
- enhance proficiency in the strategic use of the Italian language, with a focus on writing promotional and advertising texts for dissemination through various communication channels, both digital and traditional
- gain in-depth knowledge of two European Union languages and their respective communication-specific sectoral languages
- develop specific IT skills, with a focus on information technologies
- acquire skills for intercultural communication
The programme trains communication professionals who work in press offices and public relations offices, institutes for social and market research, publishing companies and news organisations, radio and television stations, web service agencies, local authorities, foundations, political parties, trade unions, and associations at both national and transnational levels.
The skills acquired may also enable graduates to start their own entrepreneurial ventures.
More specifically, the International Communication curriculum prepares students to take on roles in:
- international cooperation organisations
- citizenship offices and services supporting multicultural coexistence
- organisations operating internationally in the field of cultural relations
- publishing companies or editorial divisions of international organisations/institutions
- institutions and international organisations for the promotion and development of analogue and digital media
The Advertising Communication curriculum, on the other hand, is designed to train highly qualified professionals to work in:
- advertising agencies (art director, copywriter, media planner)
- marketing and communication consultancy agencies
- event management agencies
- companies with an international market focus
- digital communication agencies and community management services
- publishing companies
| SSD | Courses | ComIP-I | ComIP-P |
|---|---|---|---|
| First year | ECTS | ECTS | |
| HIST-03/A | Contemporary History | 9 | 9 |
| GLOT-01/A | Linguistics and Pragmatics of Communication | 9 | 9 |
| GIUR-01/A | Private Law of Information and Communication | 9 | 9 |
| GSPS-05/A | General Sociology | 6 | 6 |
| ANGL-01/C | Professional English | 9 | 9 |
| LICO-01/A | Contemporary Italian Literature | - | 6 |
| ECON-07/A | Business Economics and Management | - | 6 |
| GSPS-03/A | History of Political Language | 6 | - |
| GSPS-02/A | Comparative Politics | 9 | - |
| IT Laboratory | 3 | 3 | |
| Elective activities | - | 3 | |
| Total Year I | 60 | 60 | |
| Second year | |||
| LIFI-01/A | Italian for Communication | 6 | 6 |
| GSPS-06/A | Media Sociology | 9 | 9 |
| GLOT-01/A | Language and Society | 9 | 9 |
| PEMM-01/B | Digital Media Languages and Techniques (9 ECTS) + Social Media Management Lab (3 ECTS) | 12 | 12 |
| GSPS-05/A | Methodology and Techniques for Social Research | 6 | 6 |
| PSIC-01/A | Communication Psychology | 9 | 9 |
| ECON-07/A | Marketing | - | 9 |
CEAR-01/B | One elective exam from: Digital Mapping of Social and Environmental Phenomena | 6 | - |
| Elective activities | 3 | - | |
| Total Year II | 60 | 60 | |
| Third year | |||
| COMP-01/A | Semiotics of Communication | 6 | 6 |
| SPAN-01/C | Spanish Language and Culture | 9 | 9 |
PHIL-04/B | One elective exam from: Information Architecture and User Experience Design | - | 6 |
| PEMM-01/B | Filmmaking and Gamification | - | 6 |
CEAR-08/D | One elective exam from: Visual Communication | - | 9 |
GSPS-06/A | One elective exam from: Political Communication in Multicultural Society | 6 | - |
| GSPS-02/A | International Relations | 6 | - |
GSPS-01/A | One elective exam from: Theories of Citizenship | 6 | - |
| Journalistic Writing Workshop | 3 | - | |
| Italian for Communication Workshop | 3 | 3 | |
| Elective activities | 9 | 9 | |
| Internship | 6 | 6 | |
| Final exam | 6 | 6 | |
| Total Year III | 60 | 60 |
Students can check their study plans to see which courses are compulsory, elective, or optional.
First semester
Business Economics and Management - Prof. Mauro Bernacchi
Computer Lab - Prof. Valentino Santucci
Linguistics and Pragmatics of Communication - Prof. Alejandro Ernesto Marcaccio
General Sociology - Prof. Maria Dentale
Contemporary History - Prof. Valerio De Cesaris
Second semester
Private Law of Information and Communication - Prof. Alberto Azara
Professional English - Prof. Renato Tomei - Dr. Loredana Fabbri
Contemporary Italian Literature - Prof. Siriana Sgavicchia
Comparative Politics - Prof. Emidio Diodato
History of Political Language - Prof. Salvatore Cingari
First Semester
Comparative Fundamental Rights - Prof. Francesco Duranti
Italian for Communication - Prof. Marcaccio Alejandro Ernesto
Methodology and Techniques for Social Research - Prof. Stefania Tusini
Psychology of Communication - Prof. Marco Filardi
Sociology of Media - Prof. Rolando Marini
Second Semester
Language and Society - Prof. Stefania Scaglione
Digital Media Languages and Techniques and Social Media Management Lab - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Giacomo Nencioni
Marketing - Prof. Giancarlo Scozzese
First semester
Contemporary Art, Cultural Innovation and Digital Technologies - Prof. Michele Dantini - Prof. Cristina Galassi
Visual Communication - Prof. Giuliana Scotto
Italian Language Laboratory for Communication - Prof. Roberto Vetrugno
Journalism Writing Workshop - Prof. Daniele Morini
International Marketing - Prof. Giancarlo Scozzese
International Relations - Prof. Carlo Belli
Semiotics of Communication - Prof. Toni Marino
Sociology of Migration - Prof. Stefania Tusini
Theories of Citizenship - Prof. Alessandro Simoncini
Second semester
Information Architecture and User Experience Design - Prof. Salvatore Paone
International Communication and Negotiation Techniques - Prof. Cecilia Emma Sottilotta
Filmmaking and Gamification - Prof. Federico Umberto Giordano
English Language Workshop - Dr. Bridget Clare Collins
Spanish Language and Culture - Prof. Giovanna Scocozza
The syllabi from previous academic years are available in the archive.
The course as told by our faculty and students
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Notices
Private Law of Information and Communication - COMIP I - Prof. Azara - class rescheduling
The lesson on Friday, March 20 will be held earlier at 9:00 in room 1 of the Palazzina Prosciutti.
Social networks and gamification for marketing - COMPSI I - Prof. Viali - room change
Starting from Thursday, March 19, classes will be moved to Computer Lab 2 in the Valitutti Building, at the same time (see published schedule)
Italian and Comparative Public Law Institutions - SOCI I - Prof. Duranti - timetable change
Starting from March 25, the Wednesday lesson will be moved to Friday from 11 am to 1 pm in Room A, Palazzina Valitutti (see published schedule).
Language and Civilization of China for Tourism - MICO II - Prof. Beltrame - class cancelled
The lesson on April 8th will be cancelled and will be rescheduled in agreement with the students.
Languages and Civilizations of China - ITAS II - Prof. Beltrame - class cancelled
The lesson on April 8 will be canceled and will be rescheduled in agreement with the students.
Social networks and gamification for marketing - Prof. Giordano - makeup lesson
Professor Giordano's lesson on Tuesday, March 24th will be cancelled and rescheduled for Wednesday, March 25th from 9 to 11 AM in Computer Room 2 of the Valitutti Building.
Comparative Politics - COMIP I - SOCI I - Prof. Diodato - class cancelled
The lesson on Tuesday, March 24 will be canceled due to the instructor’s participation in the Academic Senate. The lesson will be rescheduled during the semester.
Workshop: Sociolinguistics of Migration - SIS - Prof. Scaglione - class cancelled
Today's lesson, March 24, is cancelled due to the instructor's illness and will be rescheduled during the semester.
Language and society - COMIP II - Prof. Scaglione - classes cancelled
This week's classes, on March 24, 25, and 26, will not be held due to the instructor's illness; they will be made up during the semester.
Linguistics of Multicultural Societies - ITAS I - Prof. Scaglione - classes cancelled
This week's classes, on March 25th and 26th, will not be held due to the teacher's illness and will be rescheduled during the semester.
Support class for the Chair of English Language and Literature - ITAS II - Dr. Fabbri - room change
The lesson on Thursday, April 9th will be moved to room H at the same time.
Comparative Politics - COMIP I and SOCI I - Prof. Diodato - class cancelled
The lesson on Monday, March 30th will be cancelled and will be rescheduled during the semester.