The Bachelor's degree in International and Advertising Communication (ComIP), offered by the Department of International Human and Social Sciences, addresses the most current needs of the job market by training communication professionals with strong communication, digital, and language skills. Graduates will be able to work in the fields of advertising, corporate communication, non-profit and institutional communication, within organizations operating at both national and international levels.
The programme is organized into two tracks:
- the International Communication track (COMIP-I) provides graduates with expertise in the strategies and techniques of communication adopted by international organizations in the public, private, and non-profit sectors. In addition to core courses shared by both tracks, this curriculum includes subjects in law and political science, with a focus on multicultural societies and the use of digital technologies.
- the Advertising Communication track (COMIP-P) develops skills in corporate communication, marketing, social and advertising communication. Core courses cover linguistic, semiotic, business and economics, and digital communication areas.
Course Information
- acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
- gain a deep understanding of the psychological, psychosocial, and sociological dynamics of communication
- develop knowledge relating to mass communication systems and digital communication
- acquire skills relevant to designing and developing communication plans
- develop strong abilities in managing both internal and external communication flows
- enhance proficiency in the strategic use of the Italian language, with a focus on writing promotional and advertising texts for dissemination through various communication channels, both digital and traditional
- gain in-depth knowledge of two European Union languages and their respective communication-specific sectoral languages
- develop specific IT skills, with a focus on information technologies
- acquire skills for intercultural communication
The programme trains communication professionals who work in press offices and public relations offices, institutes for social and market research, publishing companies and news organisations, radio and television stations, web service agencies, local authorities, foundations, political parties, trade unions, and associations at both national and transnational levels.
The skills acquired may also enable graduates to start their own entrepreneurial ventures.
More specifically, the International Communication curriculum prepares students to take on roles in:
- international cooperation organisations
- citizenship offices and services supporting multicultural coexistence
- organisations operating internationally in the field of cultural relations
- publishing companies or editorial divisions of international organisations/institutions
- institutions and international organisations for the promotion and development of analogue and digital media
The Advertising Communication curriculum, on the other hand, is designed to train highly qualified professionals to work in:
- advertising agencies (art director, copywriter, media planner)
- marketing and communication consultancy agencies
- event management agencies
- companies with an international market focus
- digital communication agencies and community management services
- publishing companies
| SSD | Courses | ComIP-I | ComIP-P |
|---|---|---|---|
| First year | ECTS | ECTS | |
| HIST-03/A | Contemporary History | 9 | 9 |
| GLOT-01/A | Linguistics and Pragmatics of Communication | 9 | 9 |
| GIUR-01/A | Private Law of Information and Communication | 9 | 9 |
| GSPS-05/A | General Sociology | 6 | 6 |
| ANGL-01/C | Professional English | 9 | 9 |
| LICO-01/A | Contemporary Italian Literature | - | 6 |
| ECON-07/A | Business Economics and Management | - | 6 |
| GSPS-03/A | History of Political Language | 6 | - |
| GSPS-02/A | Comparative Politics | 9 | - |
| IT Laboratory | 3 | 3 | |
| Elective activities | - | 3 | |
| Total Year I | 60 | 60 | |
| Second year | |||
| LIFI-01/A | Italian for Communication | 6 | 6 |
| GSPS-06/A | Media Sociology | 9 | 9 |
| GLOT-01/A | Language and Society | 9 | 9 |
| PEMM-01/B | Digital Media Languages and Techniques (9 ECTS) + Social Media Management Lab (3 ECTS) | 12 | 12 |
| GSPS-05/A | Methodology and Techniques for Social Research | 6 | 6 |
| PSIC-01/A | Communication Psychology | 9 | 9 |
| ECON-07/A | Marketing | - | 9 |
CEAR-01/B | One elective exam from: Digital Mapping of Social and Environmental Phenomena | 6 | - |
| Elective activities | 3 | - | |
| Total Year II | 60 | 60 | |
| Third year | |||
| COMP-01/A | Semiotics of Communication | 6 | 6 |
| SPAN-01/C | Spanish Language and Culture | 9 | 9 |
PHIL-04/B | One elective exam from: Information Architecture and User Experience Design | - | 6 |
| PEMM-01/B | Filmmaking and Gamification | - | 6 |
CEAR-08/D | One elective exam from: Visual Communication | - | 9 |
GSPS-06/A | One elective exam from: Political Communication in Multicultural Society | 6 | - |
| GSPS-02/A | International Relations | 6 | - |
GSPS-01/A | One elective exam from: Theories of Citizenship | 6 | - |
| Journalistic Writing Workshop | 3 | - | |
| Italian for Communication Workshop | 3 | 3 | |
| Elective activities | 9 | 9 | |
| Internship | 6 | 6 | |
| Final exam | 6 | 6 | |
| Total Year III | 60 | 60 |
Students can check their study plans to see which courses are compulsory, elective, or optional.
First semester
Business Economics and Management - Prof. Mauro Bernacchi
Computer Lab - Prof. Valentino Santucci
Linguistics and Pragmatics of Communication - Prof. Alejandro Ernesto Marcaccio
General Sociology - Prof. Maria Dentale
Contemporary History - Prof. Valerio De Cesaris
Second semester
Private Law of Information and Communication - Prof. Alberto Azara
Professional English - Prof. Renato Tomei - Dr. Loredana Fabbri
Contemporary Italian Literature - Prof. Siriana Sgavicchia
Comparative Politics - Prof. Emidio Diodato
History of Political Language - Prof. Salvatore Cingari
First Semester
Comparative Fundamental Rights - Prof. Francesco Duranti
Italian for Communication - Prof. Marcaccio Alejandro Ernesto
Methodology and Techniques for Social Research - Prof. Stefania Tusini
Psychology of Communication - Prof. Marco Filardi
Sociology of Media - Prof. Rolando Marini
Second Semester
Language and Society - Prof. Stefania Scaglione
Digital Media Languages and Techniques and Social Media Management Lab - Prof. Antonio Catolfi - Prof. Federico Umberto Giordano - Prof. Giacomo Nencioni
Marketing - Prof. Giancarlo Scozzese
First semester
Contemporary Art, Cultural Innovation and Digital Technologies - Prof. Michele Dantini - Prof. Cristina Galassi
Visual Communication - Prof. Giuliana Scotto
Italian Language Laboratory for Communication - Prof. Roberto Vetrugno
Journalism Writing Workshop - Prof. Daniele Morini
International Marketing - Prof. Giancarlo Scozzese
International Relations - Prof. Carlo Belli
Semiotics of Communication - Prof. Toni Marino
Sociology of Migration - Prof. Stefania Tusini
Theories of Citizenship - Prof. Alessandro Simoncini
Second semester
Information Architecture and User Experience Design - Prof. Salvatore Paone
International Communication and Negotiation Techniques - Prof. Cecilia Emma Sottilotta
Filmmaking and Gamification - Prof. Federico Umberto Giordano
English Language Workshop - Dr. Bridget Clare Collins
Spanish Language and Culture - Prof. Giovanna Scocozza
The syllabi from previous academic years are available in the archive.
The course as told by our faculty and students
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Notices
Rights of the individual, protection of vulnerable groups and migration law module - ASSOCIATES - Prof. Morozzo della Rocca - Political Economy - Prof. Sbrana - schedule change
The lesson on March 11 will have the following schedule:
Rights of the individual, protection of vulnerable subjects, and migration law module 4:00–6:00 pm, Room H, Valitutti Building
Political economy 6:00–8:00 pm, Room H, Valitutti Building
Spanish language and culture for tourism - MICO - Prof. Gambini - make-up class
Friday, March 13 there will be a make-up class from 11 am to 1 pm in room B of the Valitutti Building
Third and Fourth Level Japanese Language Course - Dr. Inouchi - Classes Cancelled
The lessons on Wednesday, March 11th and Thursday, March 12th will be cancelled; they will be rescheduled during the semester in agreement with the students.
Glottodidactics - LICIMOD II - Prof. Dolci - class cancellation
The lesson scheduled for March 12 is cancelled due to the professor's official assignment and will be rescheduled during the semester in agreement with the students.
Social networks and gamification for marketing - COMPSI I - Prof. Catolfi - Giordano - schedule change
Starting from March 18, Prof. Catolfi's classes will be held on Wednesdays from 9 to 11 in Computer Room 2 - Valitutti Building - on the following days:
March 18
April 1 and 29
May 13
Prof. Giordano's classes will always be held on Tuesdays from 6 to 8 pm in Computer Room 2 - Valitutti Building - on the following days:
March 24
April 21
May 5 and 19
Prof. Viali's classes remain unchanged (see published schedule)
Linguistics of Multicultural Societies - ITAS I - Prof. Scaglione - class cancellation
The lesson on March 12 will be cancelled and will be rescheduled during the semester in agreement with the students
Language and Society - COMIP II - COMIP II - Prof. Scaglione - class cancellation
The lesson on March 12 will be cancelled and will be rescheduled during the semester in agreement with the students
Filmmaking and gamification - COMIP III - Prof. Giordano - classroom change
Starting today, March 12th, the Thursday classes are moved to the Computer Laboratory in the Lupatteli Building at the same time (see the published schedule).
Cinema, photography and tourism - MICO II - Prof. Giordano - room change
Starting today, March 12, classes have been moved to the following rooms:
Wednesday 4-6 pm - Computer Room 2, Valitutti Building
Thursday 2-4 pm - Computer Lab, Lupattelli Building
As per the published schedule.
History and Critical Theories of Advertising - COMPSI I - Prof. Simoncini - classroom change
Starting today, March 12, Thursday classes are moved to room 11 of the Palazzina Prosciutti building, at the same time (see published schedule).
Referendum March 22 - 23, 2026
All students enrolled in Bachelor's and Master's degree programs are informed that, as per D.R. 95/2026, on Monday, March 23, classes will be held exclusively online via the Teams platform.
English Language Reading Course - Group B Make-up - Dr. Fabbri - class cancelled
Students are informed that the lesson on Tuesday, March 17 from 9 to 11 will be cancelled and will be rescheduled during the semester in agreement with the students.