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Bachelor’s Degree in International and Advertising Communication (ComIP)

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The Bachelor's degree in International and Advertising Communication (ComIP), offered by the Department of International Human and Social Sciences, addresses the most current needs of the job market by training communication professionals with strong communication, digital, and language skills. Graduates will be able to work in the fields of advertising, corporate communication, non-profit and institutional communication, within organizations operating at both national and international levels.

The programme is organized into two tracks:

  • the International Communication track (COMIP-I) provides graduates with expertise in the strategies and techniques of communication adopted by international organizations in the public, private, and non-profit sectors. In addition to core courses shared by both tracks, this curriculum includes subjects in law and political science, with a focus on multicultural societies and the use of digital technologies.
  • the Advertising Communication track (COMIP-P) develops skills in corporate communication, marketing, social and advertising communication. Core courses cover linguistic, semiotic, business and economics, and digital communication areas.

Course Information

  • acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
  • gain a deep understanding of the psychological, psychosocial, and sociological dynamics of communication
  • develop knowledge relating to mass communication systems and digital communication
  • acquire skills relevant to designing and developing communication plans
  • develop strong abilities in managing both internal and external communication flows
  • enhance proficiency in the strategic use of the Italian language, with a focus on writing promotional and advertising texts for dissemination through various communication channels, both digital and traditional
  • gain in-depth knowledge of two European Union languages and their respective communication-specific sectoral languages
  • develop specific IT skills, with a focus on information technologies
  • acquire skills for intercultural communication

The programme trains communication professionals who work in press offices and public relations offices, institutes for social and market research, publishing companies and news organisations, radio and television stations, web service agencies, local authorities, foundations, political parties, trade unions, and associations at both national and transnational levels.

The skills acquired may also enable graduates to start their own entrepreneurial ventures.

More specifically, the International Communication curriculum prepares students to take on roles in:

  • international cooperation organisations
  • citizenship offices and services supporting multicultural coexistence
  • organisations operating internationally in the field of cultural relations
  • publishing companies or editorial divisions of international organisations/institutions
  • institutions and international organisations for the promotion and development of analogue and digital media

The Advertising Communication curriculum, on the other hand, is designed to train highly qualified professionals to work in:

  • advertising agencies (art director, copywriter, media planner)
  • marketing and communication consultancy agencies
  • event management agencies
  • companies with an international market focus
  • digital communication agencies and community management services
  • publishing companies

SSDCoursesComIP-IComIP-P
First year ECTSECTS
HIST-03/AContemporary History 99
GLOT-01/ALinguistics and Pragmatics of Communication99
GIUR-01/APrivate Law of Information and Communication99
GSPS-05/AGeneral Sociology66
ANGL-01/CProfessional English99
LICO-01/AContemporary Italian Literature-6
ECON-07/ABusiness Economics and Management-6
GSPS-03/AHistory of Political Language6-
GSPS-02/AComparative Politics9-
 IT Laboratory33
 Elective activities-3
 Total Year I6060
    
Second year   
LIFI-01/AItalian for Communication  66
GSPS-06/AMedia Sociology 99
GLOT-01/ALanguage and Society 99
PEMM-01/BDigital Media Languages and Techniques (9 ECTS) + Social Media Management Lab (3 ECTS) 1212
GSPS-05/AMethodology and Techniques for Social Research 66
PSIC-01/ACommunication Psychology 99
ECON-07/AMarketing -9

 

CEAR-01/B
GIUR-11/B

One elective exam from:

Digital Mapping of Social and Environmental Phenomena
Comparative Fundamental Rights

 6-
 Elective activities 3-
 Total Year II 6060
    
Third year   
COMP-01/ASemiotics of Communication 6 6
SPAN-01/CSpanish Language and Culture99

 

PHIL-04/B
ECON-07/A

One elective exam from:

Information Architecture and User Experience Design
International Marketing

-6
PEMM-01/BFilmmaking and Gamification - 6

 

CEAR-08/D
ARTE-01/C

One elective exam from:

Visual Communication
Contemporary Art, Cultural Innovation and Digital Technologies

 -9

 

GSPS-06/A
GSPS-06/A
GSPS-05/A

One elective exam from:

Political Communication in Multicultural Society
Organisational and International Institutions Communication 
Sociology of Migration

 6 -
GSPS-02/AInternational Relations 6 -

 

GSPS-01/A
GSPS-02/A

One elective exam from:

Theories of Citizenship
International Communication and Negotiation Techniques

 6 -
 Journalistic Writing Workshop 3 -
 Italian for Communication Workshop 3 3
 Elective activities 9 9
 Internship 6 6
 Final exam 6 6
 Total Year III 60 60

Students can check their study plans to see which courses are compulsory, elective, or optional.

Would you like more information about the courses?

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Notices

Timetable for the second semester a.y. 2025-2026

The schedules for the second semester of the 2025-2026 academic year have been published.

Internship Day (final repeat)

Dedicated to the students in their final year of the ITAS and DHI degree courses.

Thursday, February 12, 2026, from 08:00 to 13:30
Online on Microsoft Teams

Program

Suspension of educational activities 03/04/2026 ITAS Year I

This is to inform you that on March 4, 2026, classes for the first year of the ITAS Master's Degree program are suspended due to a meeting for first-year students at the Farnesina with Minister Tajani. The classes will be made up during the semester.

Check II semester schedules

As the start of classes approaches, students are advised to check the published schedule as it may have undergone some minor changes.

Postponement of the beginning of classes - Prof. Siriana Sgavicchia

The Contemporary Italian Literature classes, COMIP first year, will begin on March 4th.

Postponement of the start of lessons - Prof. Siriana Sgavicchia

The Contemporary Italian Literature classes, ITAS second year, will begin on March 3rd.

Postponement of class start - Prof. Siriana Sgavicchia

The lessons of Contemporary Italian Literature, LICIMOD second year, will begin on March 4th.

Postponement of lesson start - Prof. Siriana Sgavicchia

The lessons of Contemporary Italian Literature, DHI third year, Prof.ssa Sgavicchia, will begin on March 4th.

Postponement of class start - Prof. Gerli

The lessons on Political Communication in Multicultural Society will begin on March 10th.

Postponement of lesson start - Prof. Gerli

The International Journalism Sociology classes will begin on March 10

Postponement of lesson start - External expert

The lecture by the External Expert of the Laboratory: Languages of Digital Design will begin on March 11.

Postponement of class start - Prof.ssa Lombezzi

The Arabic Language and Civilization classes will begin on March 11th.

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