The Master's Degree Programme in Advertising Communication, Storytelling and Visual Culture trains specialists in strategic management within the field of communication, capable of enhancing the internal and external image of organisations and businesses. Alongside a strong theoretical grounding in strategic communication, graduates possess advanced skills in designing and developing communication plans, including at the international level, thanks to fluent proficiency in multiple foreign languages.
Course information
- develop in-depth knowledge in linguistic-semiotic and sociological fields, essential for managing communication techniques, with particular focus on drafting advertising texts
- acquire skills in the creation and production of audiovisual and digital content in advertising and corporate communication
- develop specialised expertise in designing and developing communication plans
- gain theoretical and technical understanding of the various media channels
- acquire tools for psychosocial, qualitative and quantitative analysis for monitoring and assessing communication products
- achieve proficiency in two European Union languages and their respective professional communication registers
- develop skills in the promotion, management and use of information and communication technologies
Graduates will be qualified to hold positions of responsibility in communication within public, private and non-profit organisations, both in Italy and internationally; in communication and advertising agencies, press and public relations offices, publishing and multimedia companies, media centres, and television and film production houses. Further career opportunities include editorial offices of radio, television and online outlets, newspapers and magazines, and press agencies.
The degree programme defines the following specific professional profiles:
- art director, copywriter, account manager, media planner
- communication and marketing manager
- designer of audiovisual and multimedia products
- press officer
- webmaster, web designer, web content manager
- operator and manager for news management and media relations strategies
Graduation with a Master’s Degree in Advertising Communication, Storytelling and Corporate Culture, LM92 degree class (Communication Theory), qualifies for admission to the new teaching competition class: A-65 Theory and Technique of Communication. This subject may be taught in the final two years of Technical Institutes, Technological sector, Graphic Design and Communication pathway.
To gain access to the competition class, students in the second year must include in their study plan the examination in International Journalism Sociology, taught by Prof. Rolando Marini (SPS/08), Master’s Degree Programme RICS.
| SSD | Course Units | ECTS |
|---|---|---|
| First year | ||
| GLOT-01/A | Psycholinguistics, Advertising and Marketing | 6 |
| ANGL-01/C | English for Advertising | 9* |
| COMP-01/A | Narrative Persuasion | 6 |
ECON-07/A COMP-01/A | One optional exam from: Corporate Strategies and Communication Business Storytelling | 6 |
| GSPS-05/A | Digital Sociology | 6 |
| GSPS-05/A | Public Opinion Research Techniques | 6 |
| PSIC-01/A | Psychology of Thought and Decision-Making Processes | 6 |
| Workshop: Languages of Digital Design | 3 | |
| Elective educational activities** Workshop: Food Photography and Still Life (3 ECTS) Workshop: Podcasting and Radio Storytelling for Brands (3 ECTS) Workshop: Creating a Business Plan (3 ECTS) Advertising Spot Editing and Post-Production (6 ECTS) Social Networks and Gamification for Marketing (6 ECTS) History and Critical Theories of Advertising (6 ECTS) Literary Translation and Film Adaptation (6 ECTS) | 12 |
| Total first year | 60 | |
| Second year | ||
| PEMM-01/B | Digital Photography and Multimedia Production | 9 |
| SPAN-01/C | Spanish Language, Cultural Translation and Advertising | 9* |
| CEAR-08/D | Visual Design and Graphic Processing | 12 |
GSPS-06/A LIFI-01/A | One optional exam from: Sociology of Journalism Analysis and Production of Advertising Messages | 6 |
| Work Placement | 6 | |
| Final Examination | 18 | |
| Total second year | 60 |
*The 9 ECTS allocated to foreign language course units include 3 ECTS provided by a native speaker language tutor.
** Elective educational activities are selected independently by the student from any Level I Degrees offered by the University. Furthermore, the Degree Programme recommends the choices indicated as they are considered consistent with the course content and learning objectives of the Degree Programme.
Students can check their study plans to see which courses are compulsory, optional, or elective.
First semester
Business storytelling -
Prof. Toni Marino
Digital Sociology -
Prof. Maria Dentale
Workshop: Creating a Business Plan -
Prof. Giancarlo Scozzese
Narrative Persuasion -
Prof. Toni Marino
Psycholinguistics, Advertising and Marketing -
Prof. Elisa Di Domenico
Corporate Communication and Strategy -
Prof. Donatella Radicchi
Techniques for Public Opinion Research -
Prof. Stefania Tusini
Second semester
English for Advertising –
Prof. Renato Tomei – Dr Loredana Fabbri
Workshop in Podcast and Brand Radio Storytelling – to be announced
Workshop: Food Photography and Still Life – Prof. Andrea Samonà
Workshop: Digital Design Languages –
Prof. Antonio Catolfi – to be announced
Editing and Post-Production of Advertising Spots – Prof. Leonardo Galeassi
Psychology of Reasoning and Decision Processes –
Prof. Aldo Stella
Social Networks and Gamification for Marketing –
Prof. Antonio Catolfi – Prof. Federico Umberto Giordano – Prof. Silvia Viali
History and Critical Theories of Advertising –
Prof. Alessandro Simoncini
Literary Translation and Film Adaptation –
Prof. Enrico Terrinoni
First semester
Digital Photography and Multimedia Production -Prof. Antonio Catolfi - Prof. Giacomo Nencioni - Prof. Andrea Samonà
Second semester
Spanish Language, Cultural Translation and Advertising - Prof. Angela Sagnella - Dr Maria Luisa Sevilla Garcia-Montiel
Sociology of International Journalism -Prof. Matteo Gerli
Visual Design and Graphic Processing - Prof. Salvatore Paone
The syllabuses from previous academic years are available in the archive.
To enrol in the Master's Degree Programme in Advertising Communication, Storytelling and Visual Culture, students must hold a Bachelor's degree, a three-year university diploma, or another qualification obtained abroad deemed suitable. Additionally, to register for the above-mentioned programme, students must:
- meet the required curricular prerequisites
- attend an admission interview. Candidates may sit for the interview provided they meet the curricular requirements
Curricular requirements
Enrolment in the Master's Degree Programme in Advertising Communication, Storytelling and Visual Culture is subject to holding a three-year bachelor's degree or equivalent qualification in the classes L5, L-10, L-11, L12, L-15, L-18, L-24, L-33, L-36, L-37, L-39, L-40, L-20, L-GASTR, or having curricular requirements totalling 60 ECTS credits in the following Scientific-Disciplinary Sectors (SSD):
| Academic Areas | SSD | |
|---|---|---|
| Semiotic, linguistic and IT disciplines | INF/01, ING-INF/03, ING-INF/05, L-FIL-LET/14, L-FIL-LET/11, L-FIL-LET/12, L-FIL-LET/10, L-LIN/01, M-FIL/05 | 12 |
| Social and media studies Methodologies, analysis and communication techniques | SPS/07, SPS/08, SPS/09, ICAR/13, ICAR/17, ING-INF/05, L-ART/02, L-ART/03, L-ART/05, L-ART/06, L-ART/07, M-FIL/04 | 18 |
| Human, economic and social sciences | M-DEA/01, M-PSI/01, M-PSI/05, M-PSI/06, SECS-P/01, SECS-P/02, SECS-P/06, SECS-P/07, SECS-P/08, SECS-P/10 | 18 |
| Foreign languages | L-LIN/05, L-LIN/06, L-LIN/07, L-LIN/10, L-LIN/12, L-LIN/11 | 12 |
Any surplus credits earned beyond the 180 ECTS credits required for a three-year bachelor's degree may be included in the calculation, provided they were obtained in courses relevant to the above-mentioned areas and sectors. Similarly, relevant language and/or IT certifications and/or internship experiences that have not already counted towards the three-year degree may be considered, where pertinent to the required areas and sectors.
Any additional ECTS credits required to meet the curricular prerequisites must be obtained prior to enrolling in the Master's Degree Programme and before the assessment of individual preparation, at any University, by attending “single courses” within first-cycle degree programmes.
For details regarding enrolment in “single courses” at this University, please consult the academic regulations.
The possession of the curricular requirements will be verified by the Degree and Teaching Administration Office of the University. Students may submit their documentation by email to segreteria.laurea@unistrapg.it or deliver it in person to the Office (Palazzina Orvieto, Viale C. Manuali, 9 – 06123 Perugia).
To verify the curricular prerequisites, students must provide:
- a copy of the degree certificate (for graduates), including a list of completed exams with credits awarded and corresponding scientific-disciplinary sectors
- a copy of the transcript of completed and pending exams (for graduating students), indicating credits already earned, credits to be acquired, and the respective scientific-disciplinary sectors.
For further information, please refer to the academic regulations.
Except in cases of exemption, international students requiring a visa must have knowledge of Italian at B2 level of the CEFR.
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Notices
Publication of timetables for the 2026-2027 academic year, first semester
Please note that the timetable for the first semester has been published