Mara Carando
Ph.D. student
XXXIX cycle (2023-2026)
Diplomacy and international cooperation
Department of Italian Language, Literature, and Arts in the World (LILAIM)
Country Branding and the Enhancement of Italy’s National and International System: the Cultural District as a Unit for National Cultural Affirmation and the Consolidation of Italian Soft Power
The research project investigates the possibilities of implementing an innovative national valorization and promotion strategy with cultural heritage as the protagonist, serving as a driver of local and national development. Given the fragmentation and variety of Italian heritage, it was decided to analyze the cultural district as a possible engine of development. By adopting a multidisciplinary approach, the research aims to identify plausible solutions that allow the development of a new strategic plan and policy recommendations.
Research Interests
Cultural districts, Nation Branding, Public policies, Cultural Economy