Degree Programme in Made in Italy, Food and Hospitality (MICO)

• because tourism, gastronomy and hospitality are driving sectors of the Italian economy and currently require greater training and qualification
• because Italy is globally renowned for its typical products, cuisine, landscapes, and its network of hospitality structures
• because this programme provides a cultural education aimed at promoting Made in Italy worldwide
• because the programme has been developed in partnership with Confcommercio and Coldiretti, connecting it directly with the professional sector and companies operating in these fields, to guarantee high-quality internships and traineeships and, after graduation, enhanced career opportunities
• because the programme includes a variety of activities (seminars, field trips, workshops) that bridge theoretical knowledge with the practical world of food and tourism
• because, thanks to the skills acquired, MICO graduates can either enter the workforce or continue their education by enrolling in master’s programmes or postgraduate degrees to specialise in the various fields related to tourism and food, according to their interests and preferences (economics, law, communication, humanities, neuromarketing, health, etc.)

The programme provides for the acquisition of the following knowledge and skills:

• having an adequate knowledge of the culture and history of Made in Italy
• having an adequate knowledge of core disciplines in economics, geography, and psychology as applied to tourism, food, and hospitality
• possessing essential theoretical, methodological, and technical knowledge for the analysis of food production systems, gastronomy, and hospitality
• possessing appropriate knowledge and skills in marketing and communication, aimed at analytical capacity and the management of operational tools in the dissemination and promotion processes of products, sectors, and cultures related to food and tourism
• possessing the necessary tools for market analysis concerning tourism and productions linked to Made in Italy
• having a foundational understanding of the management of companies within the Made in Italy sector
• developing broad and diverse knowledge of agro-food production systems and gastronomic sciences
• gaining expertise related to certified food products

Graduates will be able to work in the import-export sector of Made in Italy products. They will also be able to work in companies operating in tourism, agri-food and hospitality, focusing on management, marketing, promotion and communication.

Main professional profiles:

• specialist in the export and commercialisation of Italian-made goods and services
• manager of public relations, marketing and sales in companies related to tourism, the food sector and hospitality
• content creator specialising in Made in Italy, food and wine, and cultural promotion
• officer in public and private offices dedicated to the promotion of Italy and Made in Italy

Students can check their study plans to see which courses are compulsory, optional, or elective.