The Bachelor’s Degree Programme in International and Advertising Communication (ComIP) addresses the current needs of the job market by training communication professionals with advanced communicative, digital and linguistic skills for advertising, corporate, non-profit and institutional communication, in organisations operating nationally and internationally.
The programme offers two tracks:
- The International Communication track (COMIP-I) equips graduates with expertise in the strategies and techniques of communication used in international organisations within the public, private and non-profit sectors. In addition to core courses common to both tracks, students take modules in law and political science, focusing on multicultural society and digital technologies.
- The Advertising Communication track (COMIP-P) provides skills in corporate communication, marketing, social and advertising communication. Core modules focus on linguistics, semiotics, business and digital communication.
Course Information
- acquire theoretical knowledge and methodological-professional skills in the fields of communication and language, economics, law, and social sciences
- deepen understanding of psychological, psycho-social, and sociological dynamics of communication
- develop knowledge of mass communication systems and digital communication
- acquire skills for designing and developing communication plans
- cultivate advanced capabilities in managing internal and external communication flows
- develop expertise in the strategic use of the Italian language, particularly in drafting promotional and advertising texts for various media and communication environments, both digital and traditional
- gain in-depth knowledge of two European Union languages, including sector-specific language for communication
- develop specific IT skills, with particular attention to information technologies
- acquire skills for intercultural communication
The programme trains communication professionals who may find employment in press offices and public relations offices, research institutes for public opinion and market studies, publishing houses and media organisations, radio and television broadcasters, web service agencies, local authorities, foundations, political parties, trade unions, and associations, both nationally and internationally.
The acquired skills may also enable graduates to launch their own entrepreneurial ventures.
More specifically, the International Communication curriculum prepares graduates to take on roles in:
- international cooperation organisations
- citizenship offices and services supporting multicultural integration
- organisations working internationally in the field of cultural relations
- publishing companies or editorial departments within international organisations/institutions
- institutions and international organisations involved in the promotion and development of analogue and digital media
The Advertising Communication curriculum is instead designed to train highly qualified professionals for positions within:
- advertising agencies (art director, copywriter, media planner)
- marketing and communication consultancy agencies
- event management agencies
- companies targeting international markets
- digital communication agencies and community management services
- publishing companies
| SSD | Courses | ComIP-I | ComIP-P |
|---|---|---|---|
| First year | ECTS | ECTS | |
| HIST-03/A | Contemporary History | 9 | 9 |
| GLOT-01/A | Linguistics and Communication Pragmatics | 9 | 9 |
| GIUR-01/A | Private Law in Information and Communication | 9 | 9 |
| GSPS-05/A | General Sociology | 6 | 6 |
| ANGL-01/C | Professional English | 9 | 9 |
| LICO-01/A | Contemporary Italian Literature | - | 6 |
| ECON-07/A | Business Economics and Management | - | 6 |
| GSPS-03/A | History of Political Language | 6 | - |
| GSPS-02/A | Comparative Politics | 9 | - |
| IT Laboratory | 3 | 3 | |
| Elective Courses | - | 3 | |
| Total First Year | 60 | 60 | |
| Second year | |||
| LIFI-01/A | Italian for Communication | 6 | 6 |
| GSPS-06/A | Media Sociology | 9 | 9 |
| GLOT-01/A | Language and Society | 9 | 9 |
| PEMM-01/B | Digital Media Languages and Techniques (9 ECTS) + Social Media Management Workshop (3 ECTS) | 12 | 12 |
| GSPS-05/A | Research Methods and Techniques in Social Sciences | 6 | 6 |
| PSIC-01/A | Communication Psychology | 9 | 9 |
| ECON-07/A | Marketing | - | 9 |
CEAR-01/B | One elective course from: Digital Mapping of Social and Environmental Phenomena | 6 | - |
| Elective Courses | 3 | - | |
| Total Second Year | 60 | 60 | |
| Third year | |||
| COMP-01/A | Semiotics of Communication | 6 | 6 |
| SPAN-01/C | Spanish Language and Culture | 9 | 9 |
PHIL-04/B | One elective course from: Information Architecture and User Experience Design | - | 6 |
| PEMM-01/B | Filmmaking and Gamification | - | 6 |
CEAR-08/D | One elective course from: Visual Communication | - | 9 |
GSPS-06/A | One elective course from: Political Communication in Multicultural Societies | 6 | - |
| GSPS-02/A | International Relations | 6 | - |
GSPS-01/A | One elective course from: Theories of Citizenship | 6 | - |
| Journalism Writing Workshop | 3 | - | |
| Italian for Communication Workshop | 3 | 3 | |
| Elective Courses | 9 | 9 | |
| Internship | 6 | 6 | |
| Final Exam | 6 | 6 | |
| Total Third Year | 60 | 60 |
Students can check their study plans to see which courses are compulsory, optional, or elective.
First semester
Business Economics and Management – Prof. Mauro Bernacchi
Computer Laboratory – Prof. Valentino Santucci
Linguistics and Pragmatics of Communication – Prof. Alejandro Ernesto Marcaccio
General Sociology – Prof. Maria Dentale
Contemporary History – Prof. Valerio De Cesaris
Second semester
Private Law of Information and Communication – Prof. Alberto Azara
Professional English – Prof. Renato Tomei – Dr Loredana Fabbri
Contemporary Italian Literature – Prof. Siriana Sgavicchia
Comparative Politics – Prof. Emidio Diodato
History of Political Language – Prof. Salvatore Cingari
First Semester
Comparative Fundamental Rights - prof. Francesco Duranti
Italian for Communication - prof. Marcaccio Alejandro Ernesto
Methodology and Techniques for Social Research - prof. Stefania Tusini
Psychology of Communication - prof. Marco Filardi
Media Sociology - to be confirmed
Second Semester
Language and Society - prof. Stefania Scaglione
Digital Media Languages and Techniques and Social Media Management Workshop - prof. Antonio Catolfi - prof. Federico Umberto Giordano - prof. Giacomo Nencioni
Marketing - prof. Giancarlo Scozzese
First Semester
Contemporary Art, Cultural Innovation and Digital Technologies - Prof. Michele Dantini - Prof. Cristina Galassi
Visual Communication - Prof. Giuliana Scotto
Italian for Communication Workshop - Prof. Roberto Vetrugno
Journalistic Writing Workshop - Prof. Daniele Morini
International Marketing - Prof. Giancarlo Scozzese
International Relations - Prof. Carlo Belli
Semiotics of Communication - Prof. Toni Marino
Sociology of Migration - Prof. Stefania Tusini
Citizenship Theories - Prof. Alessandro Simoncini
Second Semester
Information Architecture and User Experience Design - Prof. Salvatore Paone
International Communication and Negotiation Techniques - Prof. Cecilia Emma Sottilotta
Filmmaking and Gamification - Prof. Federico Umberto Giordano
English Language Practice - Dr Bridget Clare Collins
Spanish Language and Culture - Prof. Angela Sagnella
The course syllabi from previous academic years are available in the archive.
To enrol in the Degree Programme in International and Advertising Communication (COMIP), candidates must hold an upper secondary school diploma or a foreign qualification recognised as valid for admission to university studies. In addition, as required by Ministerial Decree 270/2004, all applicants must attend a compulsory, non-selective interview to assess their individual preparation.
The interview will cover general knowledge topics and, in particular, assess the ability to understand texts related to the fields of humanities and social sciences, including texts in English.
If, during the interview, significant gaps in preparation are identified that may hinder successful participation in the Degree Programme, the student will be required to undertake remedial activities under the supervision of a tutor appointed by the examining board at the end of the interview. Fulfilment of the remedial requirement will be evaluated and certified by a committee appointed by the Degree Programme Board.
For further information, please consult the Call for Applications for admission to the programme, available within the Course Catalogue.
Except in cases of exemption, international students requiring a visa must demonstrate proficiency in Italian at B2/CEFR level.
The programme as told by our lecturers and students
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Notices
Publication of timetables for the 2026-2027 academic year, first semester
Please note that the timetable for the first semester has been published