Advanced Training Course "Community Brand Norcia" (CBN)

Delivery mode: in-person, at DigiPASS in Norcia (PG)

Commitment: part-time (classes on Friday and Saturday, mornings and afternoons)

Course dates: 18 September – 14 November 2026

Total duration: 96 hours

Available places: 20

Cost: free registration

Participants will be provided with coffee breaks and meals on teaching days, as well as accommodation on Fridays.

The course provides skills in territorial marketing and territorial empowerment processes for professionals who are already working, in various capacities, in public administration or private companies in the fields of management, communication, and marketing, as well as for those in training wishing to acquire territorial marketing expertise to support local businesses, industrial districts, and tourism sectors.

The training program is structured into eight teaching modules:

• Economic policy and strategies of local authorities (12 hours)
• Strategies and tools for territorial marketing (12 hours)
• Slow experiences and local food and wine economy (12 hours)
• Digital promotion and online channels (12 hours)
• Collaboration, business networking, and food and wine tourism (12 hours)
• Tourism demand analysis and offer development (12 hours)
• WORKSHOP: Territorial branding and development of the NORCIA brand (12 hours)
• Storytelling and enhancement of local identity (12 hours)

Attendance is compulsory for at least 80% of the total teaching hours.

There will be end-of-module assessments (multiple-choice tests) graded on a scale of thirty, which will contribute to the final course grade, along with the development of a territorial marketing project during the workshop (assessed on a pass/fail basis).

The University for Foreigners of Perugia will issue participants a certificate of completion for the advanced training course “Community Brand Norcia: Territorial Business Storytelling for the NORCIA Brand” academic year 2025-2026, with the recognition of 16 University Educational Credits (CFU), subject to meeting the attendance requirements and passing the end-of-module assessments.

Bachelor’s degree obtained under Ministerial Decree 270/04 or Ministerial Decree 509/99, or a degree obtained according to the regulations prior to Ministerial Decree 509/99, or a foreign qualification recognized as equivalent.

To be admitted to the programme, you must submit your application according to the procedures and by the deadline specified in the call for applications.

The call for applications is expected to be published in June 2026.

If the number of applications received is less than or equal to the 20 available places, no selection process will be conducted.

If the number of applications received exceeds the 20 available places, admission to the course will be subject to a selection process. The relevance of the candidate’s degree thesis to the SSD fields covered by the course will be assessed based on:

• Thesis title
• SSD of the thesis
• Degree final mark

Based on this evaluation, a ranking list will be drawn up.

In the case of a tie, priority in the ranking will be given to applicants who:

• Are residents in municipalities within the 2016 Crater area, as identified in Annexes 1, 2 and 2-bis of Decree-Law no. 189 of 17 October 2016
• Work for companies/professional studios with an operational headquarters in municipalities within the 2016 Crater area, as identified in Annexes 1, 2 and 2-bis of Decree-Law no. 189 of 17 October 2016

Scientific Director
Toni Marino

Scientific Committee
Toni Marino
Donatella Radicchi
Giancarlo Scozzese