Academic Year 2025-2026
Period of attendance
18 September – 14 November 2026.
Application deadline
31 August 2026 at 12:00 pm
Cost
Free registration, including meals and accommodation.
Narrative Based Medicine: issues, theories and practices - Academic Year 2025-2026 (second edition)
Delivery mode: in person, in Norcia (PG) at DigiPASS
Commitment: part-time (classes held on Friday and Saturday, mornings and afternoons)
Course period: 18 September – 14 November 2026
Total duration: 96 hours
Available places: 20
Cost: free registration
Participants will be provided with coffee breaks and meals during class days, as well as accommodation on Fridays.
The course provides skills in place marketing and territorial empowerment processes to both professionals already working, in various capacities, in public administration or private companies in the fields of management, communication, and marketing, as well as to students seeking to acquire place marketing competencies to support local businesses, industrial districts, and tourist destinations.
The training programme is structured into eight teaching modules:
- Economic policy and strategies of local authorities (12 hours)
- Place marketing strategies and tools (12 hours)
- Slow experiences and local food and wine economy (12 hours)
- Digital promotion and online channels (12 hours)
- Collaboration, networking among businesses, and food and wine tourism (12 hours)
- Demand analysis and development of the tourism offer (12 hours)
- WORKSHOP Place branding and the creation of the NORCIA brand (12 hours)
- Storytelling and enhancement of local identity (12 hours)
Attendance is mandatory for at least 80% of the course hours.
End-of-module assessments (multiple-choice tests) graded on a scale of 30 will contribute to the final course grade, along with the completion of a place marketing project for the workshop (assessed as pass/fail).
The University for Foreigners of Perugia will issue a certificate of completion for the advanced training course “Community Brand Norcia: Territorial Business Storytelling for the NORCIA Brand” Academic Year 2025-2026, awarding 16 University Educational Credits (CFU), subject to meeting the attendance requirements and passing the final module assessments.
Bachelor’s degree obtained in accordance with Ministerial Decree 270/04 or Ministerial Decree 509/99, or a degree awarded under academic regulations prior to Ministerial Decree 509/99, or a foreign qualification recognized as equivalent.
To be admitted to the programme, you must apply according to the procedures and within the deadline specified in the admission call.
The admission call is expected to be published in June 2026.
If the number of applications is less than or equal to the 20 available places, no selection procedure will be carried out.
If the number of applications exceeds the 20 available places, a selection procedure will be carried out for admission to the course. The relevance of the candidates' thesis to the subject areas (SSD) of the course will be assessed based on the following criteria:
- title of the thesis
- subject area (SSD) of the thesis
- final degree grade
Based on the evaluation, a ranking list will be drawn up.
In the event of a tie, the following criteria will be used for priority in the ranking list:
- candidates residing in the municipalities within the 2016 Crater area, as specified in Annexes 1, 2, and 2bis of Decree-Law No. 189 of 17 October 2016
- candidates working for companies/professional firms with operational headquarters located in the municipalities within the 2016 Crater area, as specified in Annexes 1, 2, and 2bis of Decree-Law No. 189 of 17 October 2016