Academic Year 2025-2026
Period of implementation
18 September – 14 November 2026.
Application deadline
It will be specified in the Call for Applications to be published in June.
Cost
Free registration, including meals and accommodation.
Narrative Based Medicine: issues, theories and practices - Academic Year 2025-2026 (second edition)
Teaching method: in person, in Norcia (PG) at the DigiPASS
Commitment: part-time (classes on Friday and Saturday, mornings and afternoons)
Course period: 18 September – 14 November 2026
Total duration: 96 hours
Available places: 20
Fee: free enrolment
Coffee breaks and meals will be provided to participants on class days, as well as overnight accommodation on Fridays.
The course provides expertise in place marketing and territorial empowerment processes both to professionals already working—within public administration or private enterprises—in the fields of management, communication and marketing, and to students currently in training who wish to develop place marketing skills to support local businesses, industrial districts, and tourism clusters.
The training programme consists of eight teaching modules:
- Economic Policy and Strategies of Local Authorities (12 hours)
- Territorial Marketing Strategies and Tools (12 hours)
- Slow Experiences and Local Food and Wine Economy (12 hours)
- Digital Promotion and Online Channels (12 hours)
- Collaboration, Networking between Businesses and Food and Wine Tourism (12 hours)
- Analysis of Demand and Development of Tourism Supply (12 hours)
- WORKSHOP Territorial Branding and Brand Development: NORCIA (12 hours)
- Storytelling and Enhancement of Local Identity (12 hours)
Attendance is compulsory for at least 80% of the total teaching hours.
End-of-module assessments (multiple-choice tests) will be graded out of thirty and will contribute to the final course grade. In addition, participants are required to develop a place marketing project as part of the workshop, which will be assessed on a pass/fail basis.
The University for Foreigners of Perugia will issue participants with a certificate of completion for the advanced training course “Community Brand Norcia: Territorial Business Storytelling for the NORCIA Brand” A.Y. 2025-2026, with the award of 16 ECTS credits, subject to meeting attendance requirements and passing the final module assessments.
Bachelor’s Degree awarded pursuant to Ministerial Decree 270/04 or Ministerial Decree 509/99, or a degree awarded according to the system in place prior to Ministerial Decree 509/99, or an equivalent qualification obtained abroad.
To be admitted to the programme, you must submit an application according to the procedures and by the deadline specified in the Call for Applications.
The Call for Applications is scheduled to be published in June 2026.
If the number of applications received is less than or equal to the 20 available places, no selection procedure will be carried out.
If the number of applications received exceeds the 20 available places, a selection process will be conducted for admission to the Degree Programme. The relevance of the candidates’ thesis to the subject areas covered by the Programme will be assessed, based on the following criteria:
- thesis title
- subject area of the thesis
- final degree grade
Based on this evaluation, a ranking list will be drawn up.
In the event of a tie, preference in the ranking will be given to candidates who:
- are residents in municipalities located within the “Cratere 2016” area, as identified in Annexes 1, 2, and 2-bis of Decree-Law no. 189 of 17 October 2016
- are employed by companies or professional firms with an operational headquarters in municipalities located within the “Cratere 2016” area, as identified in Annexes 1, 2, and 2-bis of Decree-Law no. 189 of 17 October 2016