Innovation Lab (CREA-CROSS-2023-INNOVLAB)

The Creative Innovation Lab shall incentivise players from different cultural and creative sectors, including audiovisual, to design and test innovative solutions for key challenges, with a potential positive long-term impact on multiple cultural and creative sectors. Expected results Development of innovative creative processes; Increased visibility, availability and diversity of European content in the digital age; Improved business models and use of data; Increased potential audience of European content in the digital age; Support greening and circular economy thinking, including innovation for sustainability, inclusion and well-being in line with the priorities of the New European Bauhaus.