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Alabama's Civil Rights Literary Tourism

Withrow C. P. Newell (University of Montevallo, USA)

Alabama's pivotal role in the American Civil Rights Movement creates a powerful foundation for literary tourism, enabling visitors to engage with both narrative and geography in reconstructing historical memory. Literary tourism in this context bridges the experiential with the educational, allowing travelers to encounter spaces like Selma, Montgomery, and Birmingham while simultaneously engaging with fictional and nonfictional texts that document the Civil Rights struggle. This approach not only reinforces the historical significance of these sites but also preserves cultural narratives that challenge erasure and commodification (Wagner, 2012).

The rise of civil rights tourism in Alabama reflects a complex negotiation between remembrance, economic opportunity, and ethical representation. Under Governor George Wallace’s later administration, known for its symbolic pivot toward racial reconciliation, including the appointment of Black officials and public apologies, Frances Smiley’s 1983 development of Alabama’s Black Heritage: A Tour of Historic Sites exemplifies this duality. While it is often cited as the state’s first formal effort to promote its civil rights legacy, archival evidence shows that the Alabama tourism office had already produced full-color advertisements in the late 1970s specifically targeting Black heritage tourism. These materials highlighted the state's African American history and declared, “No other state in the union is as rich in Black history as Alabama the Beautiful,” making Smiley’s 1983 booklet a continuation rather than the origin of this effort (Santangeli Valenzani, 2025; 80).

The Montgomery Bus Boycott, initiated by Rosa Parks’ refusal to cede her seat, is an iconic moment within this tourism framework. Her defiance and the collective action that followed are central to understanding the mechanics of organized protest and the legal interventions that followed (Glennon, 1991). Martin Luther King Jr.’s reflections in Stride Toward Freedom further illuminate the movement's deeply strategic and communal aspects. These narratives find physical expression in the Rosa Parks Museum, where the fusion of space and story cultivates visitor empathy and understanding (Kennedy, 1989). Similarly, the Edmund Pettus Bridge in Selma functions as a potent symbol of resistance, remembered for "Bloody Sunday" and the broader Selma-to-Montgomery marches that galvanized national support for the Voting Rights Act of 1965. Visitors who traverse this bridge reenact a pilgrimage of protest, underscoring the enduring connection between physical space and political transformation.

Literary texts are integral to this tourism framework, acting as cultural artifacts that encode memory and shape public consciousness. While set in fictional Maycomb, Alabama, Harper Lee’s To Kill a Mockingbird evokes themes of racial injustice, childhood innocence, and moral courage that resonate with the ethos of the Civil Rights Movement. Chapter 15, where Atticus Finch confronts a lynch mob outside the jail, mirrors the real-life tensions between legal justice and mob violence, offering a fictional parallel to events that took place in towns like Monroeville and Montgomery. Though criticized for its white savior narrative, the novel nonetheless provides an entry point for discussing the systemic injustices that civil rights sites seek to illuminate.

The 16th Street Baptist Church in Birmingham, the site of the 1963 bombing that killed four girls, stands as one of the most sacred spaces in Alabama’s civil rights topography. Sarah Collins Rudolph, the so-called “fifth little girl,” recounts her survival and long journey for justice in The 5th Little Girl. Her testimony reminds visitors and scholars alike that civil rights history is not just a collective memory, but a lived trauma, often inadequately acknowledged by official commemorations. The emotional and legal aftermath of the bombing, explored in Justice Delayed, Justice Delivered, reveals how long it took for the judicial system to hold perpetrators accountable, further complicating narratives of progress and closure.

Since 2014, Alabama’s civil rights tourism has undergone a significant transformation due to the efforts of the Equal Justice Initiative (EJI). Based in Montgomery, EJI has established the National Memorial for Peace and Justice, the Legacy Museum, and Freedom Park. Collectively referred to as the Legacy Sites, these institutions confront the legacy of slavery, racial terror, segregation, and mass incarceration, drawing hundreds of thousands of visitors annually. Their design and interpretation not only encourage visitors to remember the past but also to reflect on its current implications, enriching the state’s heritage tourism framework. These sites have repositioned Montgomery as a vital hub in the national civil rights tourism network and established EJI as a leader in memory work and education on racial justice. Although not strictly literary, these spaces are deeply informed by EJI founder Bryan Stevenson’s memoir Just Mercy, a widely read and taught narrative adapted into a major motion picture starring Michael B. Jordan.

These stories reinforce how collective memory is curated through storytelling and spatial marking. Sites like the Birmingham Civil Rights District and interpretive centers in Selma and Montgomery provide educational content but must also resist the temptation to present resolved narratives. As Wagner (2012) cautions, celebrating civil rights victories can obscure persistent racial inequities if not paired with critical engagement. Ultimately, Alabama’s Civil Rights Literary Tourism offers a model for how literature, memory, and geography can intersect to foster historical literacy and civic awareness. By navigating both the literal and literary landscapes of the civil rights struggle, visitors are invited to become more than spectators; they become witnesses to a legacy still unfolding. The power of this experience lies in preserving memory and its capacity to challenge, inspire, and activate the next generation of advocates.

How to cite this dictionary entry: Newell, W. C. P. (2025). Alabama's Civil Rights Literary Tourism. In R. Baleiro, G. Capecchi & J. Arcos-Pumarola (Orgs.). E-Dictionary of Literary Tourism. University for Foreigners of Perugia. https://doi.org/10.34623/zdg2-hn59

References: 
  • Glennon, R. (1991). The role of law in the civil rights movement: The Montgomery Bus Boycott, 1955–1957. Law and History Review, 9(1), 59–112.
  • Kennedy, R. (1989). Martin Luther King’s constitution: A legal history of the Montgomery Bus Boycott. The Yale Law Journal, 98(6), 999–1060.
  • Lee, H. (1960). To kill a mockingbird. J.B. Lippincott & Co.
  • Rudolph, S. C., & Snipe, T. (2020). The 5th little girl: Soul survivor of the 16th Street Baptist Church bombing. Africa World Press.
  • Santangeli Valenzani, G. (2025). Great Times Down South: Deep South Tourism Promotion in the Carter Era. University of Georgia Press.
  • Wagner, D. (2012). The American South: From civil rights struggle to civil rights tourism. American Studies Journal, (56). https //doi.org/10.18422/56-05